Head of Online Marketing

3 days ago

San Francisco CA, United States Forage Full time

Integrated Marketing Lead – Forage
Forage is building the modern payments stack that powers inclusive commerce. Our technology enables grocers, delivery platforms, and point-of-sale systems to seamlessly accept EBT payments both online and in-store. Beyond infrastructure, we’re helping SNAP EBT shoppers stretch their grocery budgets every week, making healthy food more affordable and accessible to the 42 million Americans on food assistance. Backed by leading fintech investors, Forage is a fast-growing startup with a clear vision and real-world impact, feeding tens of thousands of families daily. We’re not just building payments infrastructure — we’re helping feed families each day and transforming grocery access for millions more.
The Partner Growth team seeks a strategic, entrepreneurial, and data-driven marketer to expand Forage’s transaction volume across platform partners, retail partners, and the newly launched Forage consumer application. This Integrated Marketing Lead will drive our go-to-market strategy and lifecycle engagement across the business. The role requires close collaboration with Data Analytics, Business Development, Product, Policy, Legal, Merchant Operations, Leadership, and other cross-functional stakeholders.
4+ years of experience in performance marketing, consulting, retail, fintech, e-commerce, or regulated industries
Able to distill complexity into clear marketing and growth strategies and user-facing communications
Strong project management and leadership skills, with experience supporting digital marketing or sales campaigns
Data driven with experience in marketing experimentation
Able to flex between strategy and execution across internal and external teams
Passionate about food access and creating better systems for shoppers to use their benefits
Own and evolve the end‑to‑end GTM strategy for Forage‑supported payment types and the consumer application from positioning through launch and retention
Partner with product, platform partner, and retailer teams to develop strategic and innovative lifecycle and performance marketing programs that educate, acquire, activate, and support shoppers
Collaborate with leadership to develop proven, data‑driven partner growth strategies that support business objectives and translate them into actionable plans, defining and aligning KPIs with partners to ensure mutual success
Conduct analysis of partner performance and marketing campaigns to deliver actionable, growth‑centric insights
Produce campaign recaps and reports showcasing marketing initiatives, integrating data, analytics, and digital assets to help tell Forage’s story and build best‑practice playbooks
Monitor program performance in real time, optimizing and iterating quickly to improve results and inform future campaigns
Integrated Marketing Lead: $125k‑$145k DOE (equity not included in this range and represents a significant part of total compensation). Benefits: 100% coverage of medical, dental, and vision premiums for you and all dependents; regular team lunches at our San Francisco office; We aim to review every application within 4 business days of submission and provide feedback on each interview within 2 business days of completion. Full‑time
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