Head of Marketing

HEAD OF MARKETING Lean Marketing Home of The 1-Page Marketing Plan Were scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the worlds most influential marketing brands. If youre obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, youll love building a system here that prints predictable revenue. When you do your job well, we dont just grow we demonstrate what worldclass marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes categorydefining, and our clients experience the full power of the 1-Page Marketing Plan brought to life. What Youll Own Each Week Set and adjust the weekly marketing strategy using HubSpot dashboards to hit revenue targets and lift leadtoclient conversion from 0.5% 1.5%. Lead the marketing team (videographer, copywriter, VA) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan. Ship 35 highquality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand. Build highconverting funnel pages in HubSpot (optins, offers, SLO pages, thankyou flows) with clean tracking and fast iteration. Build and optimise the selfliquidating funnel weekly using HubSpot pages, paid ads, and GA4 to achieve breakeventoprofitable frontend CAC. Develop and optimise multichannel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 3050%. Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture booking conversion. Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve showup rates, and increase close rates. Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency. Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS. Collaborate with our elite marketing coaching team to sharpen messaging, refine strategy, and accelerate execution. Maintain our thoughtleadership gold standard through weekly YouTube + email content that increases engagement, subscriber growth, and authority signals. What Good Looks Like (30/60/90)30 Days Learn brand, voice, manifesto, systems, scoreboards. Audit funnel, content, segmentation, analytics, and KPIs. Establish sprint rhythm; deliver first fix the leaks insights. 60 Days Launch multichannel campaigns; improve segmentation + nurture. Increase content velocity + quality across YT/LinkedIn. Build core components of the selfliquidating funnel. 90 Days Increase qualified call volume by 2030%. Lift nurture booking conversion.Achieve breakeven or better CAC on the SLO funnel. Fully own the marketing engine with predictable weekly execution. Metrics You Own Leadtoclient conversion (goal: 0.5% 1.5%) Qualified call volume (3050% increase) CAC (maintain or improve while scaling) Content velocity (35/week) Nurture booking conversion Funnel efficiency (weekly leak fixes) Engagement + subscriber growth Interfaces & Rhythm Sales: Weekly sync + daily Slack alignment Videographer: Weekly briefs + content review Copywriter: Priorities + messaging oversight VA: Support, tracking, implementation followthrough Leadership: Weekly KPI review + strategic adjustment Marketing Coaching Bench: Ongoing idea sharpening + strategy support Who Thrives Here HighIntensity Ownership: Acts like the business is theirs. Fixes problems before they land on anyones desk. Strategic Operator: Thinks at 10,000ft, executes at 1,000ft. Builds vision, then rolls up sleeves. DataObsessed TruthSeeker: Chooses evidence over opinions. Moves fast based on whats real. Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives. A-Player Pace: Fast cycles, high standards, zero excuses. Loves being surrounded by killers. Problem Hunter: Spots issues early, fixes them twice immediate + root cause. Day1 NonNegotiables HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages. Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility. HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot. Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels. Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards. Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality. Content Leadership: Knows how to steer a creative team to consistent, highquality output. Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment. Technical Fluency: Zapier/Make, tracking setups, workflow logic. This is a rare Head of Marketing role where you get to drive the entire engine of a global marketing brand not just babysit channels. Youll shape strategy, lead a highperforming creative squad, and build a marketing system that becomes the gold standard for how modern businesses grow. If you love ownership, velocity, and the thrill of seeing your decisions move revenue, this is your arena. What youll love You get the wheel full ownership of the engine. A global brand with massive pull and momentum. A stacked team: videographer, copywriter, VA, Webflow dev. A worldclass coaching bench for ideation + strategic firepower. Room to build systems, funnels, and content machines from the inside out. Fast cycles, big wins, and a company that celebrates excellence. Not for you if You need handholding or slow cycles. You prefer ideas without execution. You get overwhelmed by pace, feedback, or standards. You think good enough is a thing. #J-18808-Ljbffr