Director of Marketing And Business Development

Director of Marketing And Business Development
Join to apply for the Director of Marketing And Business Development role at Calibre CPA Group, PLLC .
The Director of Marketing and Business Development will take a lead role in accelerating growth in the firm, overseeing marketing and sales and aligning them toward our targeted revenue growth. Reporting directly to the Management Committee, this person will have a voice in the direction of firm growth, the services offered, the industries served and Calibres overall market strategy. Forwardthinking, this person will be the goto source for all aspects of sales support, traditional marketing, marketing operations, marketing technology and product management.
Assisting the firm partners in developing their marketing/business development plans and assisting in execution
Developing and executing the firms annual growth plan, including office plans and segment/niche focus
Preparing the marketing and business development budget to support growth
Implementing and directing all marketing strategies
Identifying ways to improve ROI on marketing
Marketing
Overseeing brand strategy, marketing campaigns, demand generation, digital presence, and thought leadership efforts to raise the firms profile and drive growth.
Ensuring that messaging reflects the firms mission and core values, deep expertise, and strong community roots.
Guiding niche and marketing teams to support the growth.
Ensuring regular communications with clients and prospects via email marketing, marketing automation and social media.
Strategizing and planning all inperson and webbased events.
Helping to turn segment/niche leaders into thought leaders.
Collaborating with partners and subjectmatter experts to coordinate marketing and speaking opportunities.
Collaborating with HR and Operations on recruitment marketing, onboarding materials, internal/external messaging and employee engagement and culture building efforts.
Business Development
Developing training for nonexecutive level employees in business development.
Expanding the firms database of clients and prospects and news media to ensure continued visibility.
Reinforcing the firms sales process through training, coaching and other activities that drive profitable revenue.
Coaching professionals on business development.
Implementing and overseeing the firms pipeline.
Supporting the development of personal marketing plans.
Reviewing sales outcomes for improvement.
Bachelors degree in business, marketing, or related field; 10+ years of senior experience in growth, business development or marketing within the accounting, professional services or consulting sector.
~ Ability to interact effectively with all levels of firm personnel and external contacts with tact and professionalism, maintaining discretion regarding confidential firm and client matters at all times.
~ Proven experience in support of sales, marketing and business development.
~ Participative management style that advocates team building, cooperation and goals.

Solid business acumen.
Willingness to delegate appropriately and successfully manage outside resources.
Flexible, intelligent, sensitive and diplomatic.
Experience with CRM and marketing automation including Microsoft Office 365 products.
We focus on helping taxexempt organizations and business enterprises nationwide make a difference through proactive and valueadded accounting, audit, taxation, forensic and risk advisory, and payroll compliance services.
and Los Angeles, CA, our more than 200 goaloriented specialists work handinhand with associations and other notforprofits, labor unions, employee benefit plans and business enterprises to help them stay ahead of financial developments and guide them through the complex mine field of accounting and reporting regulations.
We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under federal, state, or local law.
Fulltime

Marketing, Business Development, and Consulting