Product Marketing Director

Director / Senior Director, Contact Center Product Marketing
Salesforce is searching for an expert in product marketing to lead the strategy, messaging, and gotomarket (GTM) execution for Contact Center and Customer Experience (CX) products. The role reports to the Chief Marketing Officer and focuses on positioning the platform in the Contact Center as a Service (CCaaS) and Workforce Engagement Management (WEM) markets.
Compensation: $193,800$327,600 base, with eligible incentive, equity, and benefits.
Own global narrative, product positioning, and key messaging for the Contact Center portfolio, ensuring differentiation against industry players and resonance with CXOs, VPs, and Operations Directors, while developing clear ROI and TCO models.
Lead industryspecific messaging and materials that articulate the CCaaS platforms unique value across key verticals such as Financial Services, Retail, and Healthcare.
Define messaging and market opportunity for digital channels (chat, messaging, social) and customer selfservice solutions, advancing highefficiency, highsatisfaction digital interactions.
Design and execute worldclass GTM strategies for new product launches, feature releases, and major updates, coordinating across product management, sales, demand generation, and enablement to drive pipeline and ACV growth.
For the Senior Director role, directly lead, mentor, and develop a team of five product marketing managers, fostering a culture of excellence, accountability, and continuous learning.
Create highimpact sales toolsincluding pitch decks, demos focused on agent and supervisor experience, competitive battlecards, and training materialsto equip the global sales force and improve win rates.
Serve as the primary PMM lead for major analyst engagements (e.g., Drive creation and delivery of foundational marketing content (website copy, analyst briefings, blogs, case studies, presentations) that define category leadership in the future of customer service.
Act as the strategic link between Product Management, Sales Leadership, and Demand Generation to align roadmap priorities, sales goals, and campaign execution.
Partner closely with Demand Generation to provide core product and solution messaging for campaigns, events, and vertical outreach.
8+ years in Product Marketing, with 5+ years focused on Enterprise SaaS platforms for CCaaS, WEM, or AIpowered CX solutions; deep technical fluency in cloud telephony (VoIP, SIP), ACD, IVR, and other core voice infrastructure.
Proven success marketing complex, integrated platforms and developing tailored messaging for major enterprise industry segments.
Expert knowledge of omnichannel routing, digital channels (chat/messaging), and the business case for AIpowered deflection and automation.
Translate market research, competitive analysis, and usage data into actionable strategy and databacked messaging with clear revenue impact.
CRM ecosystem proficiency: Define and message the value of tight integration between CCaaS and core CRM/service platforms to unlock singleviewofcustomer benefits.
Manage and execute major analyst engagements, securing favorable positioning in competitive reports.
ability to present complex topics simply and persuasively to executives, internal teams, and customers.
Leadership & team management: For the Senior Director role, proven experience hiring, mentoring, and managing a team of product marketing professionals, ideally five or more.
Bachelors degree required; MBA or equivalent experience highly desirable.
Flexible, resilient, and comfortable thriving in a fastpaced, rapidly evolving organization.
Fulltime
Software Development, IT Services and IT Consulting, Technology, Information and Internet
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