Director of Product Marketing

Director of Product Marketing & Business Development
Overview
BraveNewTalent is looking to hire a Director of Product Marketing and Business Development in San Francisco to take ownership of our global sales, marketing and communications strategy. The role will include Business Development responsibility as well as a core product marketing role. In time the company will recruit a sales Director to work along side you.
Your main responsibilities include:
Shorten Sales velocity to Organizations for the BraveNewTalent proposition
Create and implement a B2B and B2C strategy which will improve our KPI’s on User Growth, Engagement and Retention
Identify and estimate our current nominal KPIs and project KPI growth to achieve BraveNewTalent’s goals
Reports To: CEO
Direct Reports: UK Head of Marketing, India Platform Evangelist and Community Manager.
Relationships: CEO, CTO, Director of Strategy, Director of Experience, Board
The Company
Summary: BraveNewTalent brings people and organisations together to share knowledge and insights around professional topics
Vision: Bridging Learning and Employment
Mission: Maximizing human potential by helping people:
Share knowledge and experiences around professional topics
Create a beautiful online professional profile
Manage their career, skills and professional footprint
Following Series A venture funding from Northzone BraveNewTalent has expanded its operations to the US and India with the Development and Product team remaining in London.
Our Culture
BraveNewTalent is on a mission – we want to make history as a company. We are expanding rapidly but do not want people looking for a job but people with great ambition and passion looking to make an impact. We work hard and play hard. We want you to bring the Silicon Valley culture to London where our developers are artists. We aim to completely change the game by helping to solve one of the world’s largest problems.
Our environment is a one of fast learning, collaborative team work, high energy, passion, limitless ambition, sound integrity, strong values, good communication, autonomy, pushing the envelope, team focus, independent thinking, constant innovation, taking responsibility (being the solution), iterative development, diversity of culture and thought, commitment to the cause, active involvement and fun – loads of it…
Our Values
Maximising human potential: We want our users to be the best that they can be
Always delighting: We want to develop a product that is simple, useful and delightful
Operating responsibly: We want to be a model company for the future
Increasing happiness: We want to make the lives of our users happier and more fulfilling
Being brave: We have big ambitions; we want to make history as a company
Striving for change: We are trying to create a learning and career development solution that is fit for the Digital Age
The role
Director-level role, with global remit and responsibility
Driving brand awareness, Talent and Organization acquisition and retention
Formulation & implementation of marketing strategy in line with business objectives
Ownership of all aspects of product marketing
Ownership of distribution channels, including setting the affiliate and partnering policy
Direction and management of a globally distributed team
Leadership over sales and targets before a Sales Director is hired
Business Development responsibility to open and close new clients and client success and support
Oversee all sign off of marketing & sales related spend
Personal Skills & Attributes
Inspirational leadership type
Passionate about disruptive transformational technologies in the Talent and education space
World-class communicator, personally capable of articulating BraveNewTalent’s offering across key media channels
Strong analytical skills and attention to drivers of growth and performance on marketing and sales efforts
Demonstrated ability to take a complex concept and communicate it in a simple and effective way
Combines visionary leadership with consistent operational delivery
Ability to thrive in a fast-paced, start up and deadline-driven environment
Ambitious for the growth of the business as well as for personal development within the business
Your Core Skills
~8+ years of experience in Business Development, Product marketing & communications
~ Proven experience in B2B and B2C marketing
~ Proven track record of taking multiple products from design to launch, launching online platforms in across diverse global markets, and marketing and selling online platforms to corporate businesses and end users
~ Proven experience of managing a remote team of marketing and sales reports and working at Director-level in a rapid growth, technology disruptive business
~ Personal Sales and Business Development success
~ Comfortable with high tempo start up culture

Your Extra Bonuses (Nice to Haves)
Experiences in SEO / SEM / SMO principle, promoting brand awareness through event sponsorship, social media campaigns and influencer outreach, and gamification techniques for viral user growth
Previous experience in the social networking space
Familiarity with job boards and other recruitment channels (particularly social recruitment)
Extensive network of contacts and connections in the technology start up community
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