Associate Director, Marketing

3 weeks ago


San Francisco CA, United States BridgeBio Full time

If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on In 2015, we pioneered a moneyball for biotech approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop lifechanging medicines for patients with unmet needs as fast as humanly possible. and help reengineer the future of biopharma.
The Associate Director, Marketing, will support the development and commercialization of key assets. The Associate Director, Marketing, will drive crossfunctional collaboration and tactical alignment, ensuring success in the U.This individual will lead the development and execution of tactics supporting patients for the commercial launch of infigratinib. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Marketing, should feel at home in a fastpaced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, Marketing, will report to the Senior Director of Marketing.
Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
Lead brand planning, messaging and claims work
Lead agile, crossfunctional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; Develop and track metrics to measure and ensure the success of marketing/promotional programs
Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
Partner with Value and Access to help develop the value proposition and access/reimbursement strategies
Manage and evolve the disease education campaign and educational resources
Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning
Lead the creation of all HCP peertopeer educational content
Collaborate with the Digital team to support execution of launch and prelaunch activities
Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts
Work crossfunctionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.
This is a hybrid role and requires inoffice collaboration 2-3x per week in our San Francisco Office.
5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
~ Demonstrated ability to develop and action insights from complex clinical data and market research
~ Passionate about serving patients suffering from genetic diseases
~ Able to handle full workload across multiple projects
~ Ability to travel (~20%) is required

Market leading compensation
~Employee stock purchase program
~ Comprehensive health care with 100% premiums covered no cost to you and dependents
~ Hybrid work model employees have the autonomy in where and how they do their work
~ Flex spending accounts & companyprovided group term life & disability
~ Subsidized lunch via Forkable on days worked from our office

People are part of our growth and success story from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
We celebrate strong performance with financial rewards, peertopeer recognition, and growth opportunities
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