Associate Director, Marketing

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In 2015, we pioneered a moneyball for biotech approach, pooling projects and promising earlystage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop lifechanging medicines for patients with unmet needs as fast as humanly possible.
and help reengineer the future of biopharma.
The Associate Director, Patient Marketing, will support the development and commercialization of a key asset (encaleret). The Associate Director, Patient Marketing, will drive crossfunctional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting patients for the commercial launch of encaleret. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Patient Marketing, should feel at home in a fastpaced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, Patient Marketing will report to the Director of Marketing.
Serve as a commercial member on the Product Teams, embedding the market needs into crossfunctional planning
Lead patient brand planning, messaging and claims work
Help identify and support the development of patients and caregivers for patient ambassador programming
Uncover and address unmet needs by seeking insights to utilize to improve/refine launch planning and execution
Lead agile, crossfunctional team to develop/launch innovative patient marketing campaigns that will inspire behavioral change and drive brand growth; Develop and track metrics to measure and ensure the success of marketing/promotional programs
Coordinate with digital marketing to build an effective customer engagement ecosystem
Partner with Value and Access to help develop programming to support patient access and adherence
Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
Partner closely with advocacy teams to develop tactics that will help educate and support patients
Develop targeted measurement plans to help evaluate effectiveness of patient tactics and prioritization of efforts
Work crossfunctionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.
This is a hybrid role and requires inoffice collaboration 3x per week in our SanFrancisco or PaloAlto Office.
5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
~ Demonstrated ability to develop and action insights from complex clinical data and market research
~ Passionate about serving patients suffering from genetic diseases
~ Able to handle full workload across multiple projects
~ Ability to travel (~20%) is required

Financial Benefits
~ Employee stock purchase program
~ Comprehensive health care with 100% premiums covered no cost to you and dependents
Hybrid work model employees have the autonomy in where and how they do their work
Flex spending accounts & companyprovided group term life & disability
Subsidized lunch via Forkable on days worked from our office
People are part of our growth and success story from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
We celebrate strong performance with financial rewards, peertopeer recognition, and growth opportunities
Fulltime
Marketing and Sales
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