Lead Partner Marketing Manager

2 weeks ago

San Francisco CA, United States Lovable Full time

Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.
Partner Marketing Lead
Lovable is redefining how software gets built - faster, more creatively, and without limitations. As we scale, events will be a core channel for awareness, customer expansion, community building, and enterprise pipeline influence. We are hiring an Industry and Corporate Events Lead to own Lovable’s global event footprint, including our user conference, large-scale industry events, and brand-forward experiences that showcase the power of AI-assisted development.
Own partner marketing strategy and programs for GTM partners, technology partners, SI/channel partners, and global ecosystem partners and integrations
Build the Lovable partner program framework including tiers, incentives, onboarding, co-marketing tracks, and lifecycle touchpoints for all partner and program types
Stand up partner enablement and education initiatives — one-pagers, hackathons, pitch decks, curriculums, value messaging, demo paths, content training, battlecards
Lead partner field marketing across events, account collaboration, co-selling motions, and campaign execution
Develop partner prospecting and acquisition motions aligned with GTM priorities
Manage MDF strategy including investment allocation, approval framework, program ROI tracking
Build lifecycle programs for partner onboarding, activation, maturity, retention, and advocacy
Operate as a key interface between partners and internal teams — sales, integrated campaigns, product marketing, brand, comms, revenue ops
Stand up measurement frameworks to track partner contribution to pipeline, influenced ARR, sourced deals, and revenue velocity
Own co-marketing strategy including joint webinars, shared content and events, launches, case studies, blogs, thought leadership, and partner amplification
Champion partner insights internally, informing GTM strategy, roadmap influence, and messaging evolution
Work cross-functionally to ensure partners are equipped, engaged, and jointly delivering value to enterprise buyers
8+ years Partner Marketing experience in B2B SaaS
Proven success building partner programs that are differentiated and stand out, not just inheriting them
Experience with partner enablement, co-marketing, lifecycle programs, partner portals, and ecosystem development
Strong knowledge of partner sales motions, pipeline tracking, MDF budget management, and attribution models
Demonstrated ability to measure partner impact to pipeline and ARR with operational rigor
Skilled at translating product value into partner-ready messaging xrczosw and field enablement materials
Strategic and execution-oriented, setting the vision and building the programs that operationalize it
Scrappy, experimental, excited to build net-new processes and iterate quickly
About your application
Please submit your application in English - it’s our company language so you’ll be speaking lots of it if you join
Lovable provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
Full-time
Marketing and Sales
Industries: Software Development

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