Senior Product Marketing Manager, PLG

Our Company Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences Were passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours Role Summary: As a Senior Product Marketing Manager on the GenStudio team, you will define and drive Adobes ProductLed Growth (PLG) motion, with a focus on building and scaling selfserve trials for our latest GenAI offerings. This role is ideal for a marketing leader who has successfully led PLG initiatives, understands SaaS trialtoconversion dynamics, and can shape an exceptional selfserve customer journey. You will bring an outsidein perspective on what worksand what doesntin todays evolving SaaS and AI landscape, applying best practices to deliver frictionless trial experiences that accelerate adoption and conversion. Balancing strategic leadership with handson execution, you will ensure Adobe is at the forefront of modern, AIdriven gotomarket models that expand accessibility and drive measurable business impact. Key Responsibilities: Establish the vision and framework for Adobe GenStudios selfserve trial motion, integrating insights from leading SaaS and AIdriven GTM models. Translate strategy into execution by designing, launching, and optimizing trial experiences that accelerate adoption and improve conversion rates. Partner with sales and field teams to ensure trial programs directly support pipeline generation, deal acceleration, and conversion to paid adoption. Apply growth marketing principles to take new trial experiences from inception to scalebuilding, testing, and refining programs that drive customer activation and adoption. Conduct research, analyze data, and synthesize customer feedback to refine both strategy and execution of selfserve trials motion. Collaborate with product, engineering, design, sales, and growth teams to ensure seamless trial implementation and integration into Adobes broader GTM approach. Lead A/B testing, funnel analysis, and telemetrydriven insights to optimize trial effectiveness. Act as an internal advisor and external advocate for PLG in the age of AI, ensuring Adobe leads the market in trialdriven SaaS adoption. Key Requirements / Skills: 8+ years of experience in product marketing, growth marketing, or a related role. Proven track record leading ProductLed Growth motions for SaaS, with measurable success in driving trial adoption and conversion. Strong understanding of selfserve customer journeys, onboarding frameworks, and trialtopaid metrics. Strategic thinker with handson experience in growth experimentation and funnel optimization to generate a strong demand pipeline. Exceptional crossfunctional collaborator, able to influence and align diverse stakeholders. Strong storytelling and positioning skills, with the ability to distill complex concepts into clear, outcomeoriented messaging. Analytical mindset; confident using data to generate insights and make decisions. Combining qualitative and quantitative data analysis to make strategic decisions. Expert communicator across written and visual communication including PowerPoint, Web Marketing, Marketing communications, and more. Project and program management skills, including performance measurement, timeline, work management, scaling, and reporting. Skills in automating work to increase your own output and that of your ecosystem. At Adobe, we: Create the future by innovating with courage and curiosity. Own the outcome with accountability and a bias for action. Raise the bar by pursuing excellence and learning from failures. Be genuine by championing inclusivity, diversity, and integrity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700$213,400 annually. Pay within this range varies by work location and may also depend on jobrelated knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In addition, certain roles may be eligible for longterm incentives in the form of a newhire equity award. California: Fair Chance Ordinances: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances. Colorado: Application Window Notice: If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 5363015. #J-18808-Ljbffr