Principal Product Marketing Manager, PLG

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yoursAdobe is seeking a Principal Product Marketing Manager to define, scale, and champion the Product-Led Growth (PLG) strategy for GenStudio, with a deep emphasis on building next-generation self-serve trial experiences for our GenAI portfolio. This is a high-impact, highly visible role that will shape how customers first experience—and ultimately adopt—Adobe’s fastest-growing AI innovations.As a Principal PMM, you will own the end-to-end PLG vision for GenStudio, influencing product strategy, driving cross-functional alignment, and setting the standard for trial excellence across Adobe. You will bring a strong point of view on modern SaaS growth models, combining strategic leadership with operational rigor to deliver frictionless, scalable, and insight-driven trial motions that directly impact revenue, product adoption, and long-term customer value.You will act as the company’s thought leader for PLG in the age of AI, partnering with senior leaders across product, engineering, design, sales, growth, and marketing to bring GenStudio’s PLG motion that meet customers where they are and accelerates time to value.This role is ideal for a marketing leader who has successfully led PLG initiatives, understands SaaS trial-to-conversion dynamics, and can shape an exceptional self-serve customer journey.Key Responsibilities:· Establish the long-term vision, strategy, and operating framework for GenStudio’s PLG motion, informed by leading SaaS and AI-driven GTM models.· Translate that strategy into high-impact execution by designing, launching, and optimizing PLG experiences that drives trial activation, adoption, and conversion at scale.· Influence cross-functional leadership across product, engineering, design, sales, and growth to ensure trial and PLG strategies are deeply supported and integrated into Adobe’s broader GTM engine.· Partner with sales and field leaders to align trial programs with pipeline generation, deal acceleration, and expansion motions across customer segments.· Lead growth experimentation by building, testing, and refining onboarding and activation experiences that accelerate time to value for self-serve customers.· Conduct advanced research, data analysis, and market synthesis to refine PLG and trial strategies, providing an authoritative point of view on customer needs and competitive patterns.· Drive telemetry-based insights, A/B testing, funnel optimization, and predictive analytics to continually improve trial effectiveness and product usage patterns.· Serve as Adobe’s internal expert and external advocate for PLG in an AI-first world—shaping narratives, advising leadership, enabling teams, and contributing to market-facing thought leadership.Key Requirements· 10–12+ years in product marketing, growth marketing, PLG, or related SaaS roles; significant experience owning or scaling PLG motions.· Demonstrated success driving trial adoption, activation, and conversion at scale, ideally for AI or cloud-native SaaS products.· Deep expertise in customer onboarding, trial-to-paid journeys, activation frameworks, and experimentation-led growth strategies.· Ability to set long-term vision while also diving deep into hands-on funnel optimization, analytics, and customer insights.· Exceptional influencer with a track record of aligning senior leaders and cross-functional teams around shared goals and KPIs.· Outstanding storytelling, positioning, and narrative-building skills that resonate from executive audiences to end users.· Strong data fluency with the ability to interpret quantitative and qualitative insights to guide decision-making.· Proven excellence in program leadership, including multi-workstream planning, cross-functional orchestration, and outcome-based reporting.· Experience with automation, AI tools, and technology workflows to scale work and accelerate impact.At Adobe, we:· Create the future by innovating with courage and curiosity.· Own the outcome with accountability and a bias for action.· Raise the bar by pursuing excellence and learning from failures.· Be genuine by championing inclusivity, diversity, and integrity.Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. The pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.State-Specific Notices:California:Fair Chance OrdinancesAdobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Colorado:Application Window NoticeIf this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.Massachusetts:Massachusetts Legal NoticeIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.