Sr. Manager, Marketing Operations

ISC2 Marketing Operations Team Leader As we work to mature our marketing operations team, moving from transactional support to business partner, we are looking for someone to oversee this function. You will be a motivated, organized professional who will drive the acceleration in automation capabilities that increase team productivity and ensures quality across email campaign development, measurement, and reporting. With a strong emphasis on data-driven strategy and cross functional alignment, you will be managing the martech stack, creating and maintaining dashboards, ensuring data quality and compliance (GDPR, CCPA), providing actionable insights to leadership, and optimizing processes. You will have excellent knowledge, experience and a passion for marketing operations, including strong proficiency with Sales Cloud and Marketing Cloud. You will be a leader who has demonstrated depth in complex marketing operations and automations systems, and have strong knowledge of journey mapping and Salesforce Sales Cloud capabilities to enable on-going integration and alignment of Salesforce Marketing Cloud capabilities. You will also have experience with lead grading, scoring, and nurture/drip campaigns. Strong people skills are a must, to enable for effective assessment of user knowledge and deployment of user training to enhance system use and proficiency. Responsibilities include: Lead the ongoing integration and system optimization of Salesforce Marketing Cloud, with Salesforce Sales Cloud systems expertise to enable for true integration and transparency between systems. Mentor and guide the marketing operations team. Ownership of marketing reporting collaborating with stakeholders across the business to collate data sources, manage dashboards and provide marketing teams with actionable insights and recommendations to improve marketing performance. Keep up to date on latest system upgrades/updates and convey changes of importance to the stakeholder user base. Lead the assessment and on-going training to improve overall system use and proficiency. Maintain a holistic view on all communications that are sent from multiple groups and systems, including Marketing Cloud, Salesforce, Commerce Tools, and Pearson VUE. Ownership of the ISC2 email calendar, connecting with stakeholders to ensure best practice on recency, frequency and email targeting to manage the customer experience. Collaborate with marketers, sales and comms team on ways of accelerating automation capabilities, increase team productivity and ensure quality across campaign development, measurement, and reporting. Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences. Oversee the marketing customization process, including the development of dynamic list and content. Deploy best practices in implementing lead grading, scoring, nurture and drip campaigns. Drive the improvement in tracking and reporting funnel conversion from Lead-MQL-SQL to Close Won/Loss. Explore social and advertising studio as well as other system capabilities to help improve implementation of cross-channel campaign strategies Support Salesforce client database maintenance and client profiling to enable for effective cross/upselling efforts. Behavioral competencies include: Ability to balance multiple projects simultaneously. Highly detail and results-oriented. A self-starter with strong execution and follow up skills. Strategic thinker who can translate vision into action. Highly organized with strong follow-through on execution. Comfortable working in a high-growth, fast-paced environment. Strong influencing skills and ability to work across teams. Management responsibility includes: Lead, build and mentor a high performing team within Marketing Operations, with the ability to build out from transactional, to partner relationships across the organization. Provide mentorship and technical guidance across assigned platforms and staff. Qualifications include: 6+ years of demonstrated proficiency with Salesforce Cloud platform products including Marketing Cloud and its integrated services. Ideally 3+ years of Sitecore or other Content Management System (CMS) experience. Strong analytical ability, and able to translate large, complex data sets into clear, actionable insights and recommendations. Expertise in CRM (e.g. Salesforce, Microsoft Dynamics 365) and marketing automation platforms. Advanced Microsoft Office skills. Proficient in HTML/CSS and Adobe Creative Suite a plus. Salesforce.com certifications a plus. Education and work experience include: Bachelor's Degree in related field required; Masters degree desirable. 8 years of Marketing experience, with at least 6 years marketing automation experience. Physical and mental demands include: Work extended hours when necessary. 5-10 % travel required. Remain in a stationary position, often standing or sitting for prolonged periods. Regular use of office equipment such as a computer/laptop and monitor computer screens. Equal Employment Opportunity Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Job Locations US-Remote