Marketing Manager

2 weeks ago

Huntersville NC, United States Hirsch Solutions LLC Full time

Key Responsibilities Lead Generation & Capture Manage inbound lead generation from: Trade shows and industry events Company website inquiries and form submissions Digital campaigns (email, paid search, remarketing, etc.) Ensure all leads are properly captured, categorized, and entered into the CRM or lead management system Establish standards for lead data quality, including required fields and source tracking Lead Tracking & Reporting Own the end‐to‐end lead lifecycle from initial capture through handoff to sales Maintain accurate lead source, status, and engagement tracking within the CRM Build and manage dashboards and reports showing: Lead volume by source Conversion rates at each stage Time‐to‐follow‐up Marketing contribution to sales pipeline and revenue Analyze trends and recommend data‐driven improvements to lead strategy Lead Nurturing & Development Design and manage structured lead‐nurturing programs using email, automation, and targeted content Segment leads based on industry, product interest, buying stage, and engagement level Develop messaging that educates prospects and moves them toward sales readiness Re‐engage dormant or stalled leads with targeted campaigns Sales Alignment Define and maintain lead qualification criteria executive leadership Establish clear handoff processes between marketing and sales Ensure sales has timely visibility into lead history, source, and engagement Gather feedback from sales on lead quality and continuously refine targeting and scoring models Campaign & Event Support Plan and execute trade‐show marketing support, including: Pre‐event outreach On‐site lead capture strategy Post‐event follow‐up campaigns Coordinate promotional materials, email campaigns, and digital assets supporting events and product launches Evaluate ROI of events and campaigns and make recommendations for future investments Systems & Tools Management Own and optimize marketing systems such as: CRM and lead management tools Email marketing and marketing automation platforms Website analytics and lead forms Identify opportunities to automate workflows and improve efficiency Ensure compliance with data privacy and email marketing regulations Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field 3–7 years of marketing experience, preferably in B2B, distribution, or sales‐driven environments Hands‐on experience with CRM systems (Salesforce preferred) Strong understanding of lead generation, nurturing, and qualification processes Ability to analyze marketing and sales data and translate insights into action Excellent communication and cross‐functional collaboration skills Preferred Qualifications Experience supporting trade shows or industry events Familiarity with marketing automation tools Experience working closely with sales teams or inside sales organizations Background in manufacturing, wholesale, or distribution environments Key Performance Indicators Lead volume and growth by source Lead‐to‐opportunity conversion rate Sales‐accepted lead rate Pipeline and revenue influenced by marketing Engagement metrics (email open rates, click‐throughs, content engagement) Why This Role Matters This role directly impacts revenue by ensuring prospects are properly identified, nurtured, and delivered to sales as qualified opportunities. The Marketing Manager plays a critical part in aligning marketing investment with measurable business outcomes and building a predictable lead engine for the organization.

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