VP, Platform Marketing

Together, we're reimagining the future of water.
We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.
For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.
Watts Water Technologies is seeking a highly dynamic, visionary and action-oriented leader to join us as Vice President of Marketing. This role is responsible for driving transformative marketing strategies, achieving desired outcomes and fostering cross-functional collaboration and alignment across diverse teams. Additionally, this role is responsible for leading, managing and achieving the primary marketing and business development goals of the company, driving product revenue growth, profit and other marketing and product management objectives. This individual will set the strategic direction and tactical execution for all marketing functions, building a brand strategy away from equipment seller and toward total solutions provider. The Vice President of Marketing must demonstrate the drive and creativity to dominate current markets, capture new markets and passionately protect our position as industry leader.
As a member of the Americas Leadership team, the Vice President of Marketing is responsible for setting and executing to the vision, strategy and tactical focus for marketing, including the launching of our Digital platform and SaaS platforms.
Define and champion an innovative marketing vision and roadmap, execute an integrated marketing strategy, and help grow market share.
Drive brand development, marketing and digital go to market, with an emphasis on revenue and EBITDA management.
Ensure effective market segment marketing, publicity, and marketing communications, as well as effective and uniform promotion design and branding.
help to internally market the EVP across Watts.
Oversee development and execution of all product and solution marketing programs including advertising, competitive analysis and promotion.
Design and deliver high-impact digital marketing campaigns informed by market analysis, customer feedback and business priorities.
Ensure ownership of marketing results and take corrective action to guarantee achievement of marketing objectives within designated budgets.
Monitor and maintain thorough understanding of external environment by continuous interaction with our Manufacturing Representative and Distribution network.
Translate company strategy into data-driven, action-oriented plans that result in organic and inorganic growth for the company.
Demonstrate executive management leadership for their own department and as a model for the entire organization both inside and outside of the company.
Direct supervision of the Marketing Communications, Digital Marketing, and Global training teams.
Bachelor's degree in business, marketing, product management, or related field required.
15+ years marketing and product management experience.
Minimum of 5 years as the senior decision maker with increasing levels of budgetary and operational management responsibilities.
Prior experience leading and developing subordinate staff into future successors.
Related industrial experience; Demonstrated ability to drive financial results in a high-growth, global organization.
Proven track record of optimizing lead funnels and driving demand, while simultaneously leading brand perception and market positioning.
Strong leadership, branding, analytical ability.
Excellent interpersonal, communications and presentation skills and ability to translate complex data sets into an informed strategy.
Must excel in a team environment and embrace change.
Ability to travel – up to 20%.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position requires working from the office (hybrid and/or remote arrangements will not be considered).
Please note that the following benefits apply only to permanent roles and do not apply to internship roles.
Family building benefits, including paid maternity/paternity leave.
10 paid holidays and Paid Time Off.
Continued professional development opportunities and educational reimbursement.
Additional perks such as fitness reimbursements and employee discount programs.
Employees here genuinely care about the quality of their work, and about each other. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.
We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities.

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