Global Omnichannel HCP Engagement Director Weight Management
2 weeks ago
Global Omnichannel HCP Engagement Director Weight Management
AstraZeneca invites applicants for the Global Omnichannel HCP Engagement Director Weight Management role. This position is based within BBU CVRM, a new Commercial unit focused on Weight Management and T2D, with the ambition to deliver simple, scalable, sustainable solutions that improve health, reduce cardiometabolic risk and protect organs for people living with diabetes, overweight, or obesity.
The role reports to the Global Commercial VP Weight Management.
Partner with Commercial Excellence to develop a cross-portfolio HCP segmentation and engagement model.
Architect endtoend HCP journeys integrating digital and inperson touchpoints, deliver global core materials and playbooks, and enable scalable, compliant activation by regions and markets.
Guide regions/markets launch readiness on integrated omnichannel plans, cadence, sequencing, and content personalization; act as firstline support for digital execution.
Partner with Medical Affairs to strategize and execute early HCP engagements through global congresses, disease activation, and other communication channels.
Serve as the brand teams expert adviser on new technologies supporting HCP engagement and the new capabilities and processes required to embed them in the organization.
10+ years experience in pharmaceutical or biotech with global or regional HCP segment, GTM strategy, and digital and CVRM experience.
~ Demonstrated MLR navigation and congress management experience.
~ Successful global brand launches; Proven prelaunch and launch excellence knowledge and skill in marketing.
~ Track record of delivering effective commercial brand strategies and compelling business cases.
~ Deep understanding of customer journey mapping, customer insight, and successful customer experience strategies.
~ Strong knowledge of forecasting, market research, insight generation, competitive landscape analysis and interpretation.
~ Strong collaborator/partner engagement skills with ability to navigate scientific and commercial organizations to drive favorable business outcomes.
~ Ability to successfully manage vendor/agency partnerships.
~ Scientific curiosity, empathy, collaboration, innovation, problemsolving, champion for patients mindset.
Advanced degree (MBA, MSc or PhD).
Experience in a digital advertising agency.
Familiarity with AI tools and technologies supporting HCP engagement.
Travel
~ International travel approximately 1020%.
Employment Type: Fulltime
Business Development and Sales, Pharmaceutical Manufacturing
Additional compensation may include a shortterm incentive bonus, equitybased longterm incentive program (for salaried roles), retirement contribution, and commission eligibility for sales roles. Benefits include 401(k) plan with company match, paid vacation and holidays, paid leaves, and health benefits (medical, prescription drug, dental, and vision). We welcome and consider applications from all qualified candidates, regardless of protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.
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