Associate Director, Data

Data and AI Strategist to join our growing Data & AI services team at Acxiom In this role, you will act as a trusted advisor, enabling clients to leverage data, AI, and marketing technologies as critical assets for business success. You will support the design and delivery of data and AI strategies that help clients unlock the value of their customer and marketing data. You will contribute to consulting engagements that strengthen data foundations, enable smarter activation, and prepare organizations for AI-driven marketing. This role is ideal for someone with consulting experience, a strong curiosity and passion for data, AI, and marketing strategy, and the energy to delve into details while also considering the broader picture. A working understanding of marketing, martech, audiences, and customer data is essential, as you will frequently need to consume and interpret client artifacts, including architectures, data catalogs, data assessments, analytics/performance reports, and process diagrams. Considering applying for this job Do not delay, scroll down and make your application as soon as possible to avoid missing out.
Contribute to the delivery of data and AI strategy projects, working on workstreams such as current-state assessments, gap analyses, future-state design, and actionable roadmaps.
Analyze client data and marketing challenges to identify opportunities for stronger data foundations and responsible AI enablement, including reviewing and synthesizing client-provided documentation such as data catalogs, architectures, assessments, and reporting outputs.
Customer data management, platforms, and governance.
Data quality, taxonomy, and metadata models.
Identity strategies and consent/preference management.
Early-stage AI use cases and analytics for marketing impact.
Collaborate with cross-functional teams (data engineers, analysts, AI experts, and marketing specialists) to align on recommendations.
Stay curious and proactive: research emerging trends in data, AI, and marketing technology; and contribute ideas that push projects forward.
5+ years of experience in strategic consulting, with a focus on data and AI strategy for marketing transformation.
~ Demonstrated success delivering data-driven projects that drive measurable business outcomes and client growth.
~ Proven expertise in developing strategic approaches to leveraging customer data (1P, 2P, 3P) to enable marketing innovation and organizational adoption.
~ Strong experience in data-driven marketing, including campaign development, measurement, and optimization.
~ Ability to translate business challenges into data and AI strategies and actionable solutions.
~ Working knowledge of the Martech ecosystem and the functions of the tools within, including Customer Data Platforms, cloud-based data platforms (e.g., Databricks, Snowflake), and journey orchestration tools.
Familiarity with digital marketing and customer data touchpoints (e.g., cookies, device IDs, campaign data).
Understanding of measurement/attribution and data governance concepts.
Experience with visualization tools (Tableau, Power BI) or analytics platforms (Adobe, Google Analytics).
Interest or basic exposure to AI concepts (machine learning, predictive modeling, generative AI) and their application to marketing strategy.
Background in a quantitative field (Business, Informatics, Economics, Computer Science, or related).
Additional Locations (if applicable): Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person\'s race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we\’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
Our values represent our brand promise – to our clients and to our associates – and define our company culture.
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#Remote working/work at home options are available for this role.