Head of Digital

HYBE America is part of HYBE, a global leader at the intersection of music, entertainment, and technology. We represent some of the worlds most influential artists and continue to expand our creative and cultural impact across the Americas. At HYBE, we believe in the power of music and foster a culture built on Passion, Autonomy, and Trust.
The Head of Digital will guide the overarching digital vision for HYBE America, leading high-impact digital strategy, content, innovation, and fan engagement initiatives across all HYBE America business units and affiliated labels. The ideal candidate is a senior leader with a deep and diverse music industry background, an expert understanding of digital trends (with a strong focus on K-Pop and Pop), and a proven ability to operate at both visionary and operational levels.
This role will lead, guide, and mentor the Digital team responsible for day-to-day execution, while setting long-term strategic direction across content, social, paid media, CRM, and platform partnerships. The Head of Digital will also serve as a key liaison across multiple HYBE-owned labels in both the U.S. and Korea, ensuring alignment on campaign strategy, communication workflows, and best-in-class digital execution.
This is a full-time, hybrid role based in our Santa Monica office, with in-person collaboration 3-4 days per week.
Lead, manage, and mentor HYBE Americas Digital team, ensuring high performance, clear communication, and consistent execution across all clients and campaigns.
Define digital strategic priorities for HYBE America and ensure seamless alignment across internal teams, artist management, and HYBE-owned labels globally.
Serve as the primary cross-functional liaison between HYBE America, HYBE HQ Labels, and other HYBE-owned label entities to coordinate campaign strategies, timelines, approvals, and digital goals.
Content & Digital Strategy
Develop and oversee the execution of content calendars across clients at a macro level, ensuring clear cross-team communication and troubleshooting escalations as needed.
Guide implementation of digital plans and strategies in collaboration with internal teams, artists, agents, brands, and other departments.
Oversee label partner and third-party digital agency relationships to shape and execute artist digital strategies, intervening at the leadership level when needed.
Advise brand partners and talent agencies on posting commitments for brand deals and partnerships, ensuring deliverables are aligned, coordinated, and approved across stakeholders.
CRM & Fan Engagement
Oversee the strategic approach to CRM, including management of artist email lists and execution of email marketing campaigns (newsletters, announcements, fan initiatives).
Provide leadership on artist website content strategy, ensuring timely updates and a cohesive fan experience.
Digital Activations & Mini-sites
Lead vision and oversight for the creation and maintenance of artist mini-sites or landing pages for major campaigns.
Guide development of interactive digital activations that deepen fan engagement and drive campaign momentum.
Build and maintain senior-level relationships with key partners such as TikTok, Meta, Vevo, YouTube, and Twitch.
Oversee pitching strategy for new releases and catalog activity to secure placements, marketing support, and platform visibility.
Provide leadership oversight for Vevo Live Performances from pitch through production and delivery.
Operations
Approve vendor invoices and reconcile project finances with HYBE America Finance and HYBE HQ Labels.
Manage financial workflows including billbacks, agreements, and vendor partnerships at a senior level.
Lead overall social media strategy across platforms including TikTok, Meta (Facebook & Instagram), Vevo, YouTube, and emerging channels.
Provide oversight on all aspects of artist social media accounts, including community strategy and engagement frameworks.
Stay current with platform trends and updates, sharing thought leadership with internal teams and label partners.
Oversee paid media strategy across all clients, managing relationships with external agencies and establishing deal structures.
Lead planning and execution of paid media campaigns across search, display, social, and video channels.
Oversee testing frameworks, including A/B testing for creatives and targeting approaches.
Lead influencer and creator strategy to promote music and engage fans.
Oversee influencer marketing campaigns, from briefing to performance analysis.
Guide social seeding efforts to amplify content and strengthen organic reach within fandoms.
Data Analysis & Reporting
Oversee tracking and analysis of KPIs across platforms and campaigns.
Guide creation of regular reports to communicate campaign performance and insights to internal teams and labels.
Use data to inform strategic decisions and optimize future campaigns at a department and label level.
Lead sentiment reporting processes for K-Pop releases to help inform campaign strategy and measure fan response across global markets.

Minimum of 5+ years of experience in digital marketing within the music, media, or entertainment industry, including significant leadership experience managing teams and complex, multi-artist campaigns, with a deep passion for K-Pop, pop, and online fandom culture.
A strategic, innovative, and results-driven leader with a proven track record of driving digital marketing, content strategy, and fan engagement at scale.
A collaborative and influential leader with exceptional communication, team management, and project oversight skills.
Technologies/Systems/Software we use
~ Dropbox
~ Google Workspace
~ Adobe Premiere
~ Google Trends

Youll work with some of the worlds most exciting artists and help tell the stories that define culture. We back our passion for music with benefits that take care of you, so you can bring your best to the work that inspires millions.
Medical, dental, and vision insurance
Flexible paid time off
Life insurance
Excellent parental leave policies
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