Sr. Manager, GTM Systems and Analytics

About the Role SixFifty is seeking a strategic and technically proficient Sr. Manager, GTM Systems and Analytics to lead the optimization of our go-to-market (GTM) systems, analytics, and revenue operations. This role requires deep cross-functional collaboration with Sales, Marketing, Customer Success, and Finance, ensuring scalable systems, accurate data, and efficient processes to drive self-service and product-led growth (PLG) strategies. The Sr. Manager, GTM, will perform as a team of one with no direct reports, driving both strategy and execution of operations across the organization. This is a high-impact role ideal for a systems leader who thrives at the intersection of CRM architecture, GTM process design, and analytics-driven execution. Key Responsibilities Lead GTM Systems Strategy & Execution under the direction of CRO Own the architecture, integration, and continuous improvement of Salesforce and related GTM systems (Sales Cloud, Marketing Cloud, Domo, Qwilr, Default, Maxio, Apollo, Intercom). Serve as the cross-functional bridge between business stakeholders and technical execution, aligning systems with sales and marketing strategies. Manage system enhancements and operational workflows through Agile practices. Play a key role in developing and scaling our self-service GTM and subscription management strategies. Drive Revenue Process Optimization Design and automate lead-to-quote and post-sale workflows that reduce friction and improve seller and CS productivity. Establish attribution models, campaign tracking, and forecasting dashboards in Salesforce and Domo. Develop and enforce governance models, change management practices, and Centers of Excellence to scale operations effectively. Create comprehensive documentation, playbooks, and training materials to embed best practices across the revenue organization. Data and Analytics Leadership Build and maintain self-service dashboards and reports to monitor KPIs, pipeline health, forecasting accuracy, and renewal/expansion metrics. Leverage AI/ML to power predictive analytics and deliver proactive insights to GTM leaders. Improve data integrity through governance practices and integration of data across Salesforce and GTM tools. Act as the central expert for operational processes and system execution. Continuously identify and rectify process gaps impacting data hygiene, ensuring ongoing data integrity and accuracy. Tool and System Ownership Own CRM(Salesforce), sales enablement (Apollo), and subscription management systems (Maxio). Lead the deployment of internal productivity tools and AI initiatives to drive automation and cost savings. Maintain documentation, training materials, and SOPs to embed scalable best practices across GTM functions. Who You Are 5-10+ years of experience in GTM Systems, Revenue Operations, or Enterprise CRM leadership within fast-paced B2B SaaS or tech environments. Proven track record scaling Salesforce platforms, building subscription and billing workflows, as well as integrating systems across GTM and back-office functions. Certifications strongly preferred in the Salesforce ecosystem (Admin, Sales Cloud/ Pardot). Ability to own and manage databases (Postgres) and BI tools such as Domo, including writing custom SQL for reporting. Experience with PLG models, lead management, subscription billing, and customer success enablement. Strong communicator and leader with a builders mindsetcomfortable aligning technical roadmaps with business priorities. Experience as a team of one, with the ability to drive strategy and execute. Analytical and systems-driven, with a passion for data quality, automation, and cross-functional collaboration.