Manager, Digital Marketing

3 weeks ago

Alexandria VA United States American Physical Therapy Association Full time

Title:  Manager, Digital Marketing

Department/Unit: Integrated Marketing and Content/Member Experience

FLSA Status: Full-time, Exempt

Location: This position is located onsite at the APTA headquarters in Alexandria, VA

About APTA

Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?

Then you want to work for APTA

APTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.

Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.

Summary

This position will lead integrated marketing planning and campaign execution within the Member Experience Unit, spanning marketing strategy, paid/earned/owned media planning, digital advertising audience segmentation and targeting media spend analysis.   Leads strategies and oversees campaign execution to grow awareness, engagement and conversion around APTA member value and benefits; member acquisition, retention and growth; events, programs and products.

Digital-first mindset to set KPIs and help grow audience and performance around digital and social content and channels. Drive innovation around content development, distribution and consumption to meet APTA’s members where they are across the media landscape. Collaborates with marketing, creative, digital and social staff and supervise staff and outside agency partners, including ensuring adherence to Association policies and procedures, coaching and supporting engagement and participation in the workplace. Defines and supports opportunities for continuous quality improvement in department activities.  Effective champion of the Association vision, mission, and brand.

Essential Functions

  • Develops multiplatform marketing strategies and planning; oversees campaign implementation, monitoring, optimization and performance.
  • Serves as internal marketing and content subject matter expert and advisor to plan, execute and define appropriate messaging, audience targeting, distribution and media mix to drive reach, impressions, engagement and conversion. 
  • Develops digital and social platform initiatives, including content, marketing performance and audience development.
  • Collaborates with marketing staff and external agency partners in planning and execution efforts to support always-on Member Value, Growth and Retention initiatives.
  • Collaborates with APTA cross-functional teams to develop campaigns to grow awareness and conversion for events, products and programs.
  • Sets marketing KPIs and provides insights around channel health, reach and performance.
  • Advises creative services staff around development of rich and compelling content across digital media, social, video and offline channels to grow reach, awareness and conversion.
  • Develops calendar and budget around annual campaigns, always-on/evergreen campaigns, and new program opportunities.
  • Collaborates with Member and Component Engagement team to develop marketing toolkits and assets for chapter and sections.
  • Accountable for meeting performance expectations and metrics for department and respective budget activities.
  • Contributes to quality assurance and continuous quality/performance improvement in department activities, including supporting unit leader in annual assessments of respective budget activities described above.
  • Supports the Member Experience team in the implementation of the Association’s programs, priorities, and projects.
  • Provides insight, counsel, data and intelligence to department and unit leaders and executive leadership as appropriate on best practices and growth strategies.
  • Supports external relationship growth and collaboration through relationship building with external counterparts. Contributes to unit efforts to seek business opportunities which align with membership strategy, the APTA brand, and organizational priorities.

Staff Expectations

  • Upholds and fosters team values
  • Complies with all APTA policies and procedures
  • Performs other duties as assigned to foster achievement of association priorities.

Qualifications

  • Bachelor’s degree
  • 5-7 years of experience in marketing and media planning, creative and content strategy
  • Experience managing digital and social media performance, audience growth and content development
  • Staff supervision and development
  • External partners, agency supervision
  • Familiarity with lead-gen and acquisition marketing, budget planning, media targeting/spend and implementation
  • Familiarity with CX and journey mapping a plus
  • Project management skills
  • Presentation skills – virtual, public

Travel Requirements

Up to 10% - local, National

How To Apply

Please send resume and cover letter, including salary requirements, when applying.

Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.

The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.uscis.gov.

APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.

PandoLogic. Category:Marketing & Biz Dev, Keywords:Online Marketing Manager, Location:Alexandria, VA-22305

  • Manager, Digital Marketing

    1 month ago

    Alexandria, United States American Physical Therapy Association Full time

    Title: Manager, Digital Marketing Department/Unit: Integrated Marketing and Content/Member Experience FLSA Status: Full-time, Exempt Location: This position is located onsite at the APTA headquarters in Alexandria, VA About APTA Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues...

  • Manager, Digital Marketing

    3 weeks ago

    Alexandria, United States American Physical Therapy Association Full time

    Title: Manager, Digital Marketing Department/Unit: Integrated Marketing and Content/Member Experience FLSA Status: Full-time, Exempt Location: This position is located onsite at the APTA headquarters in Alexandria, VA About APTA Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues...

  • Manager, Digital Marketing

    3 weeks ago

    Alexandria, United States American Physical Therapy Association Full time

    Title:  Manager, Digital MarketingDepartment/Unit: Integrated Marketing and Content/Member ExperienceFLSA Status: Full-time, ExemptLocation: This position is located onsite at the APTA headquarters in Alexandria, VAAbout APTADo you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who...

  • Digital Marketer

    2 weeks ago

    Alexandria, United States John C. Flood, Inc. Full time

    Job Overview: **Duties**: - Develop and manage digital marketing campaigns - Utilize a range of techniques including paid search, SEO, and PPC - Oversee the social media strategy for the company - Manage online brand and product campaigns to raise brand awareness - Improve the usability, design, content, and conversion of the company website -...

  • Digital Marketer

    1 week ago

    Alexandria, United States New Target, Inc. Full time

    **Position Summary**: **Key Responsibilities**: - **Strategy Development**: - Develop and present comprehensive digital marketing strategies that align with client objectives. - Utilize data and analytics to inform strategic decisions and optimize campaigns. - **Campaign Execution**: - Monitor and analyze campaign performance, making data-driven...

  • Digital Marketing Manager

    4 weeks ago

    Frederick, MD, United States Music and Arts Full time

    We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid...

  • Digital Marketing Manager

    3 weeks ago

    Frederick, MD, United States Music and Arts Full time

    We are seeking a highly skilled and strategic Digital Marketing Manager to lead our digital marketing efforts across multiple channels. The ideal candidate will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion. This role requires expertise in paid search, paid...

  • Digital Marketing Content Specialist

    1 week ago

    Alexandria, United States Reingold Inc Full time

    Reingold, a full-service marketing and communications firm, is hiring a content specialist to join our fast-paced digital marketing team. This is a unique opportunity to help bring our clients’ digital campaigns to life. This is a hybrid role, requiring 2+ days on site at Reingold’s headquarters in Alexandria, Virginia or Raleigh, North Carolina. If you...

  • Digital Marketing Content Specialist

    1 week ago

    Alexandria, Virginia, United States Reingold Full time

    Reingold, a full-service marketing and communications firm, is hiring a content specialist to join our fast-paced digital marketing team. This is a unique opportunity to help bring our clients' digital campaigns to life. This is a hybrid role, requiring 2+ days on site at Reingold's headquarters in Alexandria, Virginia or Raleigh, North Carolina.If you live...

  • Digital Marketing Manager

    1 month ago

    N/A, N/A, United States AMDA - The Society For Post-Acute and Long-Term Care Medicine, Inc. Full time

    The Society for Post-acute and Long-term Care Medicine, the premier medical society whose members care for people who reside in the post-acute and long-term care settings, is looking for an initiative-taking and talented individual to join our team as the Digital Marketing Manager. Reporting to the Director of Marketing and Membership, this position will be...

  • Senior Digital Marketing Manager

    2 days ago

    Rosemont, IL, United States, 60018 Feldco Full time

    Senior Marketing Manager   About the Department: The Marketing Department operates like an internal agency, planning, creating, and implementing lead generation programs to drive inbound telephone traffic, website visits, and completed web lead forms. These initiatives utilize three primary channels: digital marketing, television advertising, and...

  • Digital Marketing Program Manager

    2 days ago

    Dallas, TX, United States Kelly Full time

    For those who want to keep growing, learning, and evolving. We at Kelly® hear you, and we’re here for you! We’re seeking a Digital Marketing Program Manager to work at a premier client in Dallas. Sound good? Take a closer look below. You owe it to yourself to consider this great new opportunity. Pay Rate: $22-$25/hr Why you should apply to be a...

  • Part-time Digital Marketing Student

    7 days ago

    Alexandria, Virginia, United States Phoenix Industries Full time

    Working Student Digital Marketing - Retail Media (m/f/d) You have an overview of the big picture: Creation of reports with internal and external interface coordination for marketing campaigns, implemented together with industry partners (e.g. Milka, Barilla, Procter & Gamble, and more). You think strategically: Utilization of various analysis and...

  • Senior Director, Digital Marketing and Content

    1 month ago

    Alexandria, Virginia, United States American Physical Therapy Association Full time

    Title: Senior Director, Digital Marketing and ContentDepartment/Unit: Integrated Marketing and Content/Member ExperienceFLSA Status: Full-time, ExemptLocation: This position is located onsite at the APTA headquarters in Alexandria, VAAbout APTADo you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate...

  • Senior Director, Digital Marketing and Content

    3 weeks ago

    Alexandria, Virginia, United States American Physical Therapy Association Full time

    Title: Senior Director, Digital Marketing and ContentDepartment/Unit: Integrated Marketing and Content/Member ExperienceFLSA Status: Full-time, ExemptLocation: This position is located onsite at the APTA headquarters in Alexandria, VAAbout APTADo you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate...

  • Digital Asset Manager

    4 days ago

    Alexandria, United States Carrier Full time

    Country: United States of America Location: CAOHO: Carrier-Home Ohio Remote Location, Remote City, OH, 43001 USA Carrier Global Corporation, a global leader in intelligent climate and energy solutions is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new...

  • Digital Manager, Client Strategy

    4 weeks ago

    Alexandria, United States Convergence Media Full time

    Job DescriptionJob DescriptionAt Convergence, our mission is to help our clients win. And after years in the business, we know that the best way to achieve that mission is by building and investing in an unstoppable team to make it happen. We create customized digital programs for our Republican and conservative clients. So we’re looking for exactly the...

  • Digital Manager, Client Strategy

    4 weeks ago

    Alexandria, United States Convergence Media Full time

    Job DescriptionJob DescriptionAt Convergence, our mission is to help our clients win. And after years in the business, we know that the best way to achieve that mission is by building and investing in an unstoppable team to make it happen. We create customized digital programs for our Republican and conservative clients. So we’re looking for exactly the...

  • Digital Manager, Client Strategy

    3 weeks ago

    Alexandria, United States Convergence Media Full time

    Job DescriptionJob DescriptionAt Convergence, our mission is to help our clients win. And after years in the business, we know that the best way to achieve that mission is by building and investing in an unstoppable team to make it happen. We create customized digital programs for our Republican and conservative clients. So we’re looking for exactly the...

  • Manager of Marketing

    4 weeks ago

    Alexandria, United States Mosaec Full time

    Alexandria, VA, The Marketing Manager will have an entrepreneurial spirit and a go-getter attitude. This person will manage the communications and marketing functions of the association. We are a small staff so YOU ARE the marketing department–this is a great opportunity for an individual to make it their own. Duties include supervision of the creation,...