B2B Account Based Marketing

3 weeks ago

Folsom, United States Experis Full time

**B2B Demand Generation Manager**

**Role Overview:**
The B2B Demand Generation Manager is responsible for developing and implementing strategies to generate leads and drive revenue. This role requires experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills. You will work within an ABM (Account-Based Marketing) framework to improve conversions through continual testing and optimization of lead generation and nurture efforts throughout the customer journey. 

**Key Responsibilities:**
- Implement demand generation strategies and campaigns.
- Collaborate with Sales and B2B Program Manager teams to define target account lists, align efforts, and drive revenue.
- Design and oversee intent and stage-based campaigns for tiered target accounts.
- Utilize data and analytics to measure and enhance the performance of demand generation efforts.
- Develop and maintain relationships with Channel Marketing, Sales teams, partners, and other stakeholders.
- Stay updated on B2B marketing industry trends and new technologies.
- Conduct market and customer research to identify opportunities and challenges.
- Measure and report on the success of demand generation campaigns using metrics such as lead engagement, conversions, and revenue.
- Identify and resolve challenges within the demand generation process.
- Define and implement repeatable processes to expand the ABM program across all strategic accounts globally.
- Work with the B2B Program Manager to determine audience segmentation and monitor buyer personas to inform content strategies aligned to the buyer journey.
- Recommend optimizations to ensure campaign messaging and content resonate with target audiences and align with campaign goals to generate new leads and drive them through the buyer journey.
- Collaborate with the email marketing team to develop the strategic framework for lead nurture tactics within the ABM buyer journey.
- Evaluate trending accounts weekly to highlight which accounts and leads should be sent to the Sales team for follow-up.

**Minimum Qualifications:**
- Bachelor’s degree in Marketing, Communication, or a related field.
- 5+ years of experience in global corporate B2B digital marketing functions.
- Hands-on experience with a modern ABM tech stack, specifically Demandbase, Marketo, and Salesforce.
- Knowledge of sales techniques and strategies.
- Self-starter with the ability to think strategically and deploy tactically.
- Proven ability to partner with global stakeholders and other functions in a highly matrixed organization.
- Proactive approach with the capability to work independently and collaboratively to conceptualize campaign improvements.
- Domain expertise in Data Center technology (Cloud/Enterprise architecture, memory, and storage technology) is a plus.
- Strong data analysis skills and familiarity with data analysis and visualization tools.
- Excellent communication and project management skills.
- Strong interpersonal skills and the ability to maintain positive relationships with colleagues.

This role is part of the CPG Digital Marketing team, which plans and executes B2B digital campaigns. You will work closely with our B2B Program Manager and act as a liaison between Marketing, Sales, and Channel Marketing teams.

  • B2B Account Based Marketing

    1 week ago

    Folsom, United States Experis Full time

    **B2B Demand Generation Manager** **Role Overview:** The B2B Demand Generation Manager is responsible for developing and implementing strategies to generate leads and drive revenue. This role requires experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills. You will work within an ABM...

  • B2B Account Based Marketing

    2 days ago

    Folsom, United States Experis Full time

    **B2B Demand Generation Manager** **Role Overview:** The B2B Demand Generation Manager is responsible for developing and implementing strategies to generate leads and drive revenue. This role requires experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills. You will work within an ABM...

  • B2B Account Based Marketing

    3 weeks ago

    Folsom, United States Experis Full time

    **B2B Demand Generation Manager** **Role Overview:** The B2B Demand Generation Manager is responsible for developing and implementing strategies to generate leads and drive revenue. This role requires experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills. You will work within an ABM...

  • B2b digital marketing manager

    1 week ago

    Folsom, United States Randstad Full time

    Our client is a world leader in innovating memory and storage solutions that inspires the world to communicate and advance faster. They are currently hiring an B2B Digital Marketing Manager to join their team in Folsom. The B2B Digital Marketing Manager plays a pivotal role in developing and executing strategies to drive leads and revenue for our client. The...

  • B2B Digital Marketing Manager

    2 weeks ago

    Folsom, United States Randstad USA Full time

    Our client is a world leader in innovating memory and storage solutions that inspires the world to communicate and advance faster. They are currently hiring an B2B Digital Marketing Manager to join their team in Folsom. The B2B Digital Marketing Manager plays a pivotal role in developing and executing strategies to drive leads and revenue for our client. The...

  • B2B Digital Marketing Manager

    2 days ago

    Folsom, United States Randstad USA Full time

    Our client is a world leader in innovating memory and storage solutions that inspires the world to communicate and advance faster. They are currently hiring an B2B Digital Marketing Manager to join their team in Folsom. The B2B Digital Marketing Manager plays a pivotal role in developing and executing strategies to drive leads and revenue for our client. The...

  • Chief Financial Officer

    7 days ago

    Folsom, CA, United States B2B CFO® Full time

    1 month ago Be among the first 25 applicants Seeking An Experienced CFO Are you a driven and entrepreneurial CFO with experience in helping business owners improve their business? Would you like to guide business owners in selling or buying privately held companies? Would you like to be rewarded for your skill and experience? Are you seeking a unique...

  • Digital Marketing Manager

    1 week ago

    Folsom, United States Mathys+Potestio The Creative Party® Full time

    The Digital Marketing Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills. You will work within an ABM framework to improve conversions through...

  • Digital Marketing Manager

    2 weeks ago

    Folsom, United States Mathys+Potestio The Creative Party® Full time

    The Digital Marketing Managers primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills. You will work within an ABM framework to improve conversions through...

  • Digital Marketing Manager

    1 week ago

    Folsom, United States Mathys+Potestio The Creative Party® Full time

    The Digital Marketing Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.You will work within an ABM framework to improve conversions through...

  • Digital Marketing Manager

    2 weeks ago

    Folsom, United States Mathys+Potestio The Creative Party® Full time

    The Digital Marketing Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.You will work within an ABM framework to improve conversions through...

  • Digital Marketing Manager 2

    2 weeks ago

    Folsom, United States Cypress HCM Full time

    Job DescriptionJob DescriptionDigital Marketing Manager 2 Description:The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication...

  • Digital Marketing Manager 2

    5 days ago

    Folsom, United States Cypress HCM Full time

    Job DescriptionJob DescriptionDigital Marketing Manager 2 Description:The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication...

  • Digital Marketing Manager 2

    2 days ago

    Folsom, United States Cypress HCM Full time

    Job DescriptionJob DescriptionDigital Marketing Manager 2 Description:The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication...

  • Digital Marketing Manager 2

    1 week ago

    Folsom, United States Cypress HCM Full time

    Description: The B2B Demand Generation Managers primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills. You will work within an ABM framework to improve conversions...

  • Digital Marketing Manager 2

    2 weeks ago

    Folsom, United States Cypress HCM Full time

    Description:The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.You will work within an ABM framework to improve conversions...

  • Digital Marketing Manager 2

    1 week ago

    Folsom, United States Cypress HCM Full time

    Description:The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.You will work within an ABM framework to improve conversions...

  • Digital Marketing Manager 2

    2 days ago

    Folsom, United States Cypress HCM Full time

    Description:The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.You will work within an ABM framework to improve conversions...

  • Digital Marketing Manager 2

    1 day ago

    Folsom, United States Cypress HCM Full time

    Description:The B2B Demand Generation Manager’s primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in lead generation, a deep understanding of the sales process, and strong analytical and communication skills.You will work within an ABM framework to improve conversions...

  • Digital Marketing Manager 2_USD

    2 weeks ago

    Folsom, United States Dexian Full time

    Job Title: Digital Marketing Manager 2 Duration: 12 Months + Possibility of Extension Location: Folsom, CA 95630 Pay Rate: $40.00 - $43.85 hourly. JOB SUMMARY Description: The B2B Demand Generation Manager's primary role is to develop and implement strategies to generate leads and revenue for the company. The ideal candidate will have experience in...