Digital Marketing Manager
7 days ago
SUMMARY OF JOB PURPOSE: The Digital Marketing Manager, is responsible for executing a robust digital strategy, understanding how different online marketing channels work together, and optimizing each channel (e.g., email, web, search, social, etc.). They should have a deep understanding of customer behavior, the product discovery journey, and how to communicate brand/product value proposition within the customer's context. They drive success by executing integrated marketing campaigns and creating field-ready tools which build our sales pipeline.
DUTIES AND RESPONSIBILITIES:
Develop digital campaign strategy, which incorporates customer- facing communications strategy, customer path/journey, and digital media mix. Leverage customer insights, CRM capabilities, and focus groups to inform strategy. Plan and execute all digital web, SEO/SEM, and display advertising campaigns.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, recommend and execute user experience improvements. Build alignment with sales organization and business technology groups.
Develops and implements marketing strategies that deliver profitable growth. Develops product-based marketing programs and plans that will grow the business.
Executes the logistics of Sysco brand related and/or category related programs.
Leads cross functional teams across our operating company's Sales, Marketing and Merchandising groups to implement or optimize our annual promotions, food shows, customer events, and other customer or training processes, platforms and programs.
Design, build and maintain our digital presence and social listening capabilities. Analyze results and forecasts for gaps and suggest strategic and tactical improvements.
Define campaign budget, identify trends and insights, and optimize spend through analysis.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Deliver financial and/or volume goals for key initiatives.
Communicate corporate goals and campaigns strategy to facilitate local marketing activities. Develop and deploy field-ready digital tools that enhance local marketing capabilities.
Collaborate with agencies, cross-functional team members, and various partners. Create and deliver standard digital programs across enterprise. All other duties as assigned.
ESSENTIAL COMPETENCIES:
Self-starter, entrepreneurial individual who is well organized, extremely computer literate, and excellent with follow through
Experience with Salesforce, ExactTarget/Marketing Cloud, Content Management, and Project Management a plus.
Commitment to continuous improvement and innovation.
Ability to work well in a team and build positive relationships with a diverse set of individuals, functions, and cultures.
Creative individual with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Calculate budgets and adjust when necessary.
Education
Bachelor's degree required, in marketing, foodservice or a related field.
Certification in Google AdWords/Facebook PPC is a plus.
Required Minimum Experience
Minimum 5 years driving digital marketing initiatives and direct experience with digital tools (email, social, text, SEO)
Experience working with cross-functional teams in a support or service role to sales groups
Relate-able foodservice experience acceptable.
ADDITIONAL INFORMATION:
Applicants must be currently authorized to work in the US on a full time basis without future employment sponsorship.
Applicants must have US citizen or appropriate travel documents, with the ability to travel abroad to Canada and/or Europe.
Sysco is committed to providing comprehensive retirement and benefits programs, a stock purchase plan, product purchase discounts and much more Background and drug screen. EOE
Physical Demands
While performing the duties of this job, the employee is regularly required to sit, stand, walk and use hands and fingers to operate a computer keyboard, mouse, and telephone to talk and hear.
The employee is frequently required to sit and reach with hands and arms.
The employee must occasionally lift and/or move up to 20 pounds.
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