Head of Brand

Head of Brand Position overview and company context are described in the original posting. See sections below for responsibilities, qualifications, and expectations. About A.Team A.Team is disrupting the way people work and the way companies hire their product teams, offering a flexible alternative to the traditional work structure. With the first-ever Team Marketplace, companies and top product builders can discover each other and build better together. Our cloud-based team model features rapid hiring and ramp-up time, scale-as-you-go flexibility, and friction-free team management. The network of 3,000+ A.Teamers (developers, designers, product managers, etc.) come from companies like Facebook, Google, SpaceX, Coinbase, etc., who went independent to team up on challenges that matter to them. Cloud-based teams can self-organize and offer their services as “micro-studios.” They can also be matched with an ad hoc team on a company mission using the Team Graph for intelligent team formation. To build the future of teams, we’ve teamed up with leading venture capital firms and leaders from today’s most disruptive companies, including Apple, Upwork, and Future of Work pioneers. Meet the Team | Apply Now Build & launch a disruptive brand. Break categories. A.Team is looking for a courageous Brand Strategist to bring us to market — a disruptive, creative marketer who can build a powerful Brand & PR strategy, evolve our brand expression, launch effective awareness campaigns, and develop cross-functional go-to-market processes with internal stakeholders. The initial mission is to launch A.Team publicly, with opportunity for a longer, more permanent partnership. What you'll accomplish: Brand Campaigns & PR: Launch a product that’s disrupting the way people work and hire — creating a new category. Translate brand strategy into ad campaigns, collaborating with product marketing and growth teams. Develop and execute against a PR and communications strategy — generating earned media. Develop, negotiate and manage a best-in-class network of agency partners that drive growth. Lead the brand media planning and buying process. Brand Expression: Partner with Product Marketing to develop brand guidelines, positioning, voice, and tone. Build an environment and process for brand messaging to come to life, ensuring campaigns and content are on-brand and optimized for experience, press coverage, brand sentiment shifts, engagement, and overall sales impact. Roadmapping & Metrics: Partner with internal stakeholders to build go-to-market strategies that infuse our brand across all user touch points through visuals, tone, voice, and experiences. Establish goals and critical metrics for our brand, including campaigns that map to company objectives. Assess data from customer feedback to surveys measuring brand recognition, engagement and efficacy of investments. Content: Build a content team and shape a multi-channel content experience that maps to high-level business goals. Connect stories from A.Teamers & Clients to wider brand narratives and activations. About you 8+ years of proven brand marketing experience Experience launching B2B products; marketplace platform experience is a plus Experience developing and evolving brand systems A broad range of marketing knowledge: Brand Management, Media Buying, Advertising, Consumer Research, Sponsorships, and Events Experience translating customer insights, user research and audience segmentation personas into brand strategy Deep knowledge of planning techniques across digital and traditional media channels; experience using influencers, content, and other less traditional tactics Audacity and courage to develop and execute culturally impactful creative ideas and to generate buzz that attracts customers A passion for the Future of Work and breaking traditional workplace structures with new ways to work A.Team Perks Remote-first team allowing employees to work from anywhere Early-stage well-funded company fostering an innovative and autonomous culture Comprehensive benefits (healthcare, dental, vision; 401k; vacation and sick days) Competitive compensation packages (salary + equity) Emphasis on work/life balance and a fun working culture Equal Opportunity Employer At A.Team, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Meet the team you'll work the closest with Product Marketing, Design, and Business Development leaders at A.Team are described in the original posting with examples of individuals and roles. #J-18808-Ljbffr