Head of Brand Strategy

Head Of Brand StrategyCoreWeave is The Essential Cloud for AI. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025.What You'll Do:The Brand & Creative team is CoreWeave's internal creative engine, driving how the world sees and feels our brand. We define, articulate, and scale how millions connect with CoreWeave as the essential AI cloud provider, translating complex innovation into stories that inspire belief and action.About the Role:We are seeking a visionary and strategic Head Of Brand to lead CoreWeave's brand marketing efforts globally. This person will be responsible for defining and evolving CoreWeave's core brand messaging, brand guidelines, and integrated campaign development across all touchpoints. The ideal candidate will bring deep experience in brand marketing for large global brands and a proven ability to lead cross-functional collaboration across Creative, Communications, Social, Product, Legal, and other Marketing teams.Define and articulate CoreWeave's brand positioning and core messaging across all audiences and touchpoints.Partner with creative leadership to develop and maintain comprehensive brand guidelines, ensuring consistency and clarity across channels, geographies, and the customer experience.Lead the development and execution of breakthrough integrated marketing campaigns that elevate CoreWeave's brand globally.Build, mentor, and scale a high-performing brand strategy team while fostering a culture of creativity, collaboration, and excellence.Champion innovation and creativity in brand storytelling, leveraging data, insights, and cultural intelligence to inform strategy and fuel differentiation.Partner closely with Creative, Communications, Social, Product, Legal, and other Marketing functions to ensure alignment and amplification of brand initiatives.Establish and track brand health metrics, ensuring continuous improvement and alignment with business objectives.Partner with the Research & Insights team to build a learning agenda that drives insights and optimizes brand impact.Drive brand strategy with a strong understanding of marketplace dynamics, competitive positioning, differentiation and evolving customer and market needs.Ensure cultural relevance and resonance across diverse global markets, embedding local nuance into global brand work.Partner on amplifying the brand through strategic partnerships, events, and ecosystem plays that extend CoreWeave's reach and influence.Serve as a senior Brand voice, providing thought leadership, clarity, and inspiration to the Brand & Creative leadership team and CMO.Preferred:15+ years of experience in brand marketing, with significant leadership roles within global creative agencies and/or internal B2B / Tech brand marketing teams7+ years of experience leading and developing high-performing teamsProven success driving brand growth in enterprise technology, cloud, AI, or other high-growth disruptive industriesStrong track record of success at large global brands and during times of category creation, transformation, or hypergrowthDemonstrated ability to marry data, insights, and analytics with breakthrough creative storytellingExceptional strategic thinking, communication, and executive presence; able to influence and inspire at the C-suite and board levelDeep experience working across global markets with cultural nuance and fluencyStrong analytical skills with the ability to translate insights into actionExperience partnering with Product Marketing, Media, Comms and Creative teams to bring integrated strategies to lifeExcellent negotiation and collaboration skills with internal and external partnersBachelor's degree or equivalent practical experienceWondering if you're a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams even if you aren't a 100% skill or experience match. Here are a few qualities we've found compatible with our team. If some of this describes you, we'd love to talk.Why CoreWeave?At CoreWeave, we work hard, have fun, and move fast We're in an exciting stage of hyper-growth that you will not want to miss out on. We're not afraid of a little chaos, and we're constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:Be Curious at Your CoreAct Like an OwnerEmpower EmployeesDeliver Best-in-Class Client ExperiencesAchieve More TogetherWe support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join usThe base salary range for this role is $191,000 to $281,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).In addition to a competitive salary, we offer a variety of benefits to support your needs, including:Medical, dental, and vision insurance - 100% paid for by CoreWeaveCompany-paid Life InsuranceVoluntary supplemental life insuranceShort and long-term disability insuranceFlexible Spending AccountHealth Savings AccountTuition ReimbursementAbility to Participate in Employee Stock Purchase Program (ESPP)Mental Wellness Benefits through Spring HealthFamily-Forming support provided by CarrotPaid Parental LeaveFlexible, full-service childcare support with Kinside401(k) with a generous employer matchFlexible PTOCatered lunch each day in our office and data center locationsA casual work environmentA work culture focused on innovative disruptionWhile we prioritize a hybrid work environment, remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets. New hires will be invited to attend onboarding at one of our hubs within their first month. Teams also gather quarterly to support collaboration.CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.