Principal Product Marketing Manager

About Us Applecart is the leading technology company that C‑suites rely on to reach business‑critical decision makers. The most important decisions are made by the hardest people to reach and influence. Historically, C‑suite leaders have lacked the tools to reach the stakeholders who matter most to their business. C‑suite leaders of hundreds of Fortune 500 companies, major agencies, trade associations, nonprofits, and governments use Applecart to put their best content in front of decision makers and those they trust—from policymakers and investors to CEOs, key employees, media members, and more. To break through to them, you must reach them through the only channel that really moves them: those they know and trust. Applecart’s platform uses publicly available data to map billions of social relationships between nearly every American adult and enable clients to deliver content directly to decision makers and those who matter most to them. About The Role Principal Product Marketing Manager will be a foundational hire, reporting to the VP, Product Marketing. This unique opportunity will help build a product marketing function from the ground up, transforming it from a tactical role into a strategic leader. You will act as the focal point for customer, product, and business insights, creating the scalable, repeatable go‑to‑market processes necessary to support the company’s next phase of growth. This role is perfect for a product marketing expert who is comfortable with ambiguity, has a clear perspective on the function’s value, and is excited by the challenge of building and scaling a B2B technology business. What You’ll Do Shape a new market category by defining, leading, and activating the core positioning and messaging for Decision Maker Marketing. Influence product strategy: act as the ultimate voice of the market and customer to the product team, ensuring that the product built truly embodies the new category and delivers on its promise. Establish and scale the product marketing function from a reactive support role to a proactive, strategic driver of go‑to‑market success. Lead go‑to‑market strategy and execution: create and orchestrate structured, comprehensive, and collaborative plans for new products and major features, coordinating across Product, Sales, and Client Services. Develop and refine messaging and positioning: craft a clear, impactful, and differentiated market position and lead launches for new products and thought‑leadership content. Equip Sales and Client Services teams for success: provide knowledge and tools—including pitch decks, competitive battle cards, and objection‑handling guides—collaborating with Sales Enablement on training. Who You Are An experienced product marketing professional with a passion for building and scaling B2B businesses. A cross‑functional leader with a track record of successfully collaborating with Product, Sales, Client Services, and executive teams to deliver consistent messages to market. Someone with an opinionated perspective on the role and value of product marketing within a technology company. A strategic thinker who can pitch new ideas, gain buy‑in from leadership, and see initiatives through to launch and customer adoption. Someone with exceptional communication skills, both written and verbal, who can clearly explain complex technical concepts to a variety of audiences. A self‑starter who thrives in an environment with a great deal of ambiguity. Experience and Capabilities You Bring 8+ years of experience in a product marketing role, preferably within a B2B software environment. Experience with a "do‑it‑all" attitude, comfortable with both strategic planning and hands‑on execution. Bachelor’s in marketing, business, or a related field; an MBA or Masters is a plus. Hybrid Role This is a hybrid role: work from home or in the office on Monday and Friday, and in Applecart’s New York City office Tuesday through Thursday. Compensation The compensation package includes a base salary of $180,000.00‑$230,000.00, an annual cash bonus, and generous equity compensation. The salary range is specific to candidates located in the New York City area. #J-18808-Ljbffr