Global Head, Paid Search

About the Role We’re looking for a senior performance marketing leader with deep technical expertise to own Uber’s global strategy, execution, and innovation across Paid Search and Google performance media. This role will be responsible for Uber’s largest performance channels across both Mobility and Delivery, including Google Search, Naver, Bing, Apple Search Ads, and Google’s performance suite (PMAX, App Campaigns, Demand Gen, YouTube). You will lead a global team of ~15 channel specialists and collaborate closely with Product, Engineering and Data Science to scale acquisition and re‑engagement programs. Success in this role requires advanced technical fluency, strong statistical and analytical skills, and the ability to translate insights into business impact. What You’ll Do Lead the global Paid Search and Google performance media program across Mobility and Delivery Own the strategic roadmap, experimentation agenda, and innovation initiatives across Search, Apple Ads, PMAX, App Campaigns, Demand Gen, and YouTube Manage, coach, and develop a team of ~15 performance marketers Drive testing to maximize efficiency and incrementality, with a focus on ROAS and long‑term customer value Partner with Product, Engineering, and Data Science teams to build automation, improve targeting, and enhance performance Establish and communicate a clear strategy to stakeholders, ensuring alignment with business priorities Surface insights, report performance, and present recommendations to senior leadership. Drive operational excellence and scalable processes to support Uber’s growth across global markets Basic Qualifications 10+ years of direct experience managing large‑scale Paid Search and Performance Media campaigns, ideally in a global consumer technology or e‑commerce environment Proven track record of delivering growth and efficiency through Google Ads, Apple Search Ads, and major SEM platforms Preferred Qualifications Strong leadership experience managing and developing high‑performing teams Deep technical expertise in attribution, incrementality, and experimentation frameworks Advanced analytical skills with strong command of statistics, ROAS optimization, and performance measurement Demonstrated ability to partner cross‑functionally with Product, Data Science, and Engineering teams Excellent communication skills with the ability to influence at the executive level Strong business acumen and ability to translate data‑driven insights into strategic recommendations Bachelor’s degree in Marketing, Business, Economics or equivalent experience Experience with mobile app acquisition and re‑engagement strategies Familiarity with automation, feed management, and API‑based campaign optimization Global experience—multi‑country campaign scaling, localization, and dealing with country‑level platform, media & regulatory constraints For San Francisco, CA-based roles: The base salary range for this role is USD$232,000 per year - USD$258,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits. Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real‑world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together. Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form. Offices continue to be central to collaboration and Uber’s cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green‑light hubs, employees are expected to be in‑office for 100% of their time. Please speak with your recruiter to better understand in‑office expectations for this role. #J-18808-Ljbffr