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Product Marketing Manager- Manager, Packaging and Go-To-Market
2 days ago
divh2Manager, Packaging And Go-To-Market/h2pOur Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success, and Market Strategy to shape go-to-market plans, define packaging strategies, and enable teams with the insights and tools needed to win in the market. Our work ensures that our offerings are positioned effectively, adopted successfully, and continuously optimized to deliver value./ppWere hiring a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings. This role will focus on optimizing and expanding packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion./ppYoull work cross-functionally to translate market and customer insights into packaging strategies that drive adoption, increase customer lifetime value, and support scalable growth./ppKey responsibilities include:/pulliDevelop and refine packaging strategies to support new product introductions and portfolio alignment./liliCoordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings./liliCollaborate with cross-functional teams to define customer segments, use cases, and value propositions./liliSupport and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement./liliTrack performance metrics to identify opportunities for revenue growth and retention./liliContribute to commercial playbooks and sales enablement materials./liliLead pilot programs and packaging experiments to validate and refine strategies./li/ulpYou might thrive in this role if you:/pulliHave 58 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments./liliUnderstand how packaging and positioning impact adoption, retention, and revenue./liliAre comfortable working across teams and translating strategic goals into operational plans./liliHave experience supporting new product introductions and optimizing existing offerings./liliAre highly organized, analytical, and adaptable in a fast-paced environment./li/ulpThis role is a hybrid role, requiring two days a week in a Wolters Kluwer office location./ppCompensation: Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $121,350 - $170,050/p/div
