Product Marketing Manager- Manager, Packaging and Go-To-Market
3 weeks ago
Manager, Packaging And Go-To-MarketOur Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success, and Market Strategy to shape go-to-market plans, define packaging strategies, and enable teams with the insights and tools needed to win in the market. Our work ensures that our offerings are positioned effectively, adopted successfully, and continuously optimized to deliver value. We're hiring a Manager, Packaging and Go-To-Market to lead commercialization efforts for new and evolving product offerings.
This role will focus on optimizing and expanding packaging frameworks, supporting go-to-market execution, and improving performance across new sales, renewals, and customer expansion. You'll work cross-functionally to translate market and customer insights into packaging strategies that drive adoption, increase customer lifetime value, and support scalable growth.
Key responsibilities
include:Develop and refine packaging strategies to support new product introductions and portfolio alignment. Coordinate with the pricing team to align packaging strategies with pricing models, ensuring consistency and competitiveness across offerings. Collaborate with cross-functional teams to define customer segments, use cases, and value propositions. Support and accelerate go-to-market planning and execution with PMO, including launch readiness and enablement.
Track performance metrics to identify opportunities for revenue growth and retention. Contribute to commercial playbooks and sales enablement materials. Lead pilot programs and packaging experiments to validate and refine strategies. You might thrive in this role if you:Have 58 years of experience in product marketing, commercialization, or go-to-market strategy in B2B environments.
Understand how packaging and positioning impact adoption, retention, and revenue. Are comfortable working across teams and translating strategic goals into operational plans. Have experience supporting new product introductions and optimizing existing offerings. Are highly organized, analytical, and adaptable in a fast-paced environment.
This role is a hybrid role, requiring two days a week in a Wolters Kluwer office location.
Compensation
Target salary range CA, CT, CO, DC, HI, IL, MA, MD, MN, NY, RI, WA: $121,350 - $170,050
-
Waltham, United States Wolters Kluwer Full timeAbout the Team Our Product Marketing team drives commercial success across a portfolio of solutions that support healthcare professionals and organizations. We partner closely with Sales, Product, Customer Success, and Market Strategy to shape go-to-market plans, define packaging strategies, and enable teams with the insights and tools needed to win in the...
-
Senior Product Marketing Manager
2 weeks ago
Waltham, United States ZoomInfo Full timeJoin to apply for the Senior Product Marketing Manager role at ZoomInfo 1 week ago Be among the first 25 applicants ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your...
-
Senior Product Marketing Manager
2 weeks ago
Waltham, United States ZoomInfo Full timeZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.We are...
-
Product Manager, Marketing Technology
2 days ago
Waltham, United States Global Partners Full timeProduct Manager, Marketing Technology The Product Manager, Marketing Technology is responsible for leading the development and optimization of marketing technology solutions that enhance customer experience across both physical and digital channels. This role defines and drives the product roadmap for platforms such as Customer Data Platforms (CDPs), CRM...
-
Marketing Manager
2 days ago
Waltham, United States Sobi - Swedish Orphan Biovitrum AB (publ) Full timeUS Immunology Marketing Manager Provide commercial support for brand marketing strategy and tactics execution. This remote position prefers candidates in the Eastern Time Zone. Candidates must align with Eastern Standard Time hours and be willing to travel 10‑20% of the time. Key Responsibilities Marketing Strategic Alignment & Execution: Support and...
-
Marketing Manager
4 weeks ago
Waltham, United States In Use Full timeOverview The Marketing Manager will be responsible for the development, improvement and execution of all marketing campaigns through Awesome Gym Inc.’s marketing platform. Responsibilities Execute marketing campaign programs by developing emails, landing pages, nurturing programs and web forms using Awesome Gym Inc.’s marketing automation platform....
-
Manager, Marketing
3 weeks ago
Waltham, United States USA Jobs Full timeContent Marketing ManagerLOCATION: Hybrid - 8 days a month in the office. Offices include Chicago IL, Riverwoods IL, Madison WI, Dallas TX, Houston TX, and Philadelphia PAOverviewThe Content Marketing Manager is responsible for scaling and leading the content marketing team; delivering a strategy that optimizes the content lifecycle; and driving...
-
Senior Director, Product Marketing
2 weeks ago
Waltham, United States SS&C Technologies Full timeSenior Director, Product Marketing & Strategy Locations: Waltham, MA or NY, NY | Hybrid As a leading financial services and healthcare technology company based on revenue, SS&C is headquartered in Windsor, Connecticut, and has 27,000+ employees in 35 countries. Some 20,000 financial services and healthcare organizations, from the world's largest companies to...
-
Account Based Marketing Manager
2 days ago
Waltham, United States Curinos Full timeJoin to apply for the Account Based Marketing Manager role at Curinos Base pay range: $120,000.00/yr - $140,000.00/yr Curinos empowers financial institutions to make better, faster and more profitable decisions through industry-leading proprietary data, technologies and insights. With decades-long expertise in the financial services industry and a relentless...
-
Waltham, United States Net2Source (N2S) Full timeA leading workforce solutions company is seeking a Senior Product Manager for Antibody Solutions in Waltham, MA. This role involves developing strategies to drive revenue growth and managing product life cycles within the life sciences sector. Applicants should have a BA or BSc in a related field and relevant experience in product management. Competitive pay...
