Senior Director, Paid Social

The Company Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data‑driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Who We’re Looking For We are seeking a Social Media Senior Director with experience in campaign management, who is a vocal and engaged leader on their client and functional teams and has shown the ability to carry out strategy through structuring and planning. The Senior Director, Paid Social is responsible for providing strategic leadership and oversight to the social team. This role involves developing thought leadership, representing the team internally and externally and ensuring effective management of the social program to meet or exceed client goals. A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients. We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy. The Opportunity Your responsibilities will include: Team Leadership Define and implement best practices across the teams Effectively manage and lead all Social team members on particular client team(s) Identify training and development needs of client team and broader functional team Establish and maintain a management framework that allows for visibility into team performance against client goals and objectives Consult with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals Lead, along with the Social Director, the hiring process for Social team members on their client team Oversight for onboarding new clients within their office location Ensure integration with other functional teams Primary account contact with COE for agency‑wide social knowledge sharing Grow Business Determine how to increase and expand paid media services for their clients Lead innovation and vision—new products and enhancements—and help identify and test new channels and products, highlighting results and sharing across the organization and externally Actively drive long‑range strategic planning for client Help define the role of social in overall media campaigns (audience planning, optimizations, measurement, etc.) with other media teams Broader Agency Responsibilities Practice Development Product & Service Development Partner Relations Practice Development Identify and develop new processes, strategies, frameworks, etc. Develop highly strategic and innovative paid social strategy recommendations that align with campaign and business objectives Help pilot new approaches with client teams to refine and ensure viability Meet with Content and Analytics functional leads to identify opportunities for integration, processes to leverage across media functions Lead innovation and vision—new products and enhancements—and help identify and test new channels and products, highlighting results and sharing across the organization and externally Provide oversight to client teams on testing approach, analyzing results and merchandising internally and externally Lead development of POVs related to new products and enhancements related to existing Social products and services Product & Service Development Identify and evaluate new channels and products Recommend clients to test new channels and products Help with product marketing for existing Social services Project manage development and testing of products and services Identify new products/services being delivered by client teams and determine potential to provide at agency level Partner Relations Technology Social Networks Technology Main point of contact for technology partners – competitive and campaign management Identify and evaluate new technology providers in the space Develop proposals for new providers recommended for the agency Update technology RFIs/comparisons on periodic basis Point of escalation for technology related issues Responsible to ensure all client teams are informed about new providers or updates to existing technologies Subject matter expert for client team questions, new business, sister agencies, etc. Social Networks Responsible to ensure all client teams are informed of new products and engine enhancements Oversee presentations from providers for Social team or broader agency Oversee QBR from key engine partners Oversee with training lead on related certifications Our Expectations Of You We’re looking for a great connector of people and ideas – someone who is personable, communicates well, is empathetic to others’ points of view, strong partners, and is ultimately comfortable assuming leadership and driving action in a collaborative setting. The ideal candidate will be process oriented by reviewing any gaps in the day‑to‑day management of the account and implementing new, stronger processes. They ensure team members fully understand the client’s business and how market factors impact the business and make recommendations around expanding or adjusting the social program. The Senior Director, Paid Social will foster strong cross‑team collaboration with other Paid Social leads to enhance overall culture and team performance. Additionally, the Senior Director, Paid Social should regularly identify and bring opportunities to the client, such as beta tests and industry insights. What You’ll Need To Succeed Bachelor’s degree or relevant post‑secondary education, training, or equivalent experience 10+ years business experience including 5+ years building and/or managing accounts in the social marketing and/or interactive advertising space Be a proactive self‑starter Possess general knowledge of direct and brand marketing principles and strategies Have a deep understanding of the interactive marketing landscape Have polished presentation, communication, and analytical skills Have strong organizational skills, being able to manage multiple projects at once Have online media sales and/or interactive ad agency experience Outstanding ability to build partnerships and manage and develop a cohesive team in a fast‑paced environment Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills High levels of integrity, autonomy, and self‑motivation Demonstrated ability to manage client relations including handling difficult client situations to optimal results for both the client and the company Know the difference between features and benefits and how to sell and deliver value The Outcomes We Will Celebrate Strong client relationships, admiring teammates, more effective plans, industry awards, strong agency partnerships. Who You’ll Partner With You’ll work hand in hand with the social members on your team, partnering with the strategy/planning teams and reporting into the Client Business Lead. Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward. What You Can Expect The chance to grow the agency and yourself. Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide. The ability to be brave, try new things and help continue to grow our digital offering. A place that cares about your personal passions just as much as your work. Compensation & Benefits Compensation Range: $120,000—$230,000 USD. This role is hybrid, requiring three (3) days per week in the office; the remaining two (2) days may be worked remotely. Specific in‑office days will be discussed during the interview process, with flexibility to align with team needs. For this position, benefits include health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. #J-18808-Ljbffr