Annual Philanthropy Manager

Join to apply for the Annual Philanthropy Manager role at University of Washington. The University of Washington has a 160‑year legacy of learning, innovation, problem solving, and community building. We are committed to making UW the world’s greatest public university by fostering meaningful connections that pride, advocacy and philanthropic support. Job Description The role of the UW’s Annual Philanthropy team is to build a community of supporters through strategic, omni‑channel (integrated communications across mail, email, social, text, digital ad) programs that connect UW’s vision, philanthropic need and donor impact. Annual Philanthropy partners with UW campuses, units and central Advancement teams to strengthen giving across the donor continuum by optimizing resources, utilizing data‑informed strategy and leveraging engagement to raise funds for UW’s top priorities. This is a full‑time, permanent position under the direction of the Director for Annual Philanthropy. The Annual Philanthropy Manager will develop and implement innovative direct‑response and digital strategies that drive annual giving and collaborate closely with University Marketing & Communications and Alumni & Stakeholder Engagement to create personalized, donor‑centered fundraising communications. What You Will Do Design and implement direct response and digital marketing materials that leverage key platforms to enhance and grow donor participation and revenue. Develop innovative engagement strategies across mail, online and mobile channels to acquire, renew and retain donors, with a focus on growing monthly/sustainer giving. Oversee direct response fundraising and engagement initiatives to acquire, renew and retain donors. Ensure initiatives emphasize audience segmentation and personalization. Partner with University Marketing & Communications and Alumni & Stakeholder Engagement colleagues to coordinate communication activities and schedules. Create donor journeys that support lead generation among distinct donor segments (e.g., young alumni, leadership giving prospects). Collaborate with campus partners to support effective governance of the marketing automation platform by developing shared user policies, guidelines, and best practices. Participate in the governance of our marketing automation platform to ensure effective and compliant digital marketing. Work in partnership with the Director for Annual Philanthropy, unit partners, University Marketing & Communications and Alumni & Stakeholder Engagement to develop and implement a coordinated direct response and digital communications strategy for UW’s annual Husky Giving Day. Partner with internal teams to create and maintain performance measurement frameworks and reporting tools that inform strategy, identify opportunities for improvement and strengthen the impact of digital fundraising efforts. Provide timely, informed support and guidance to internal and external stakeholders, addressing inquiries related to annual giving strategies, digital fundraising and campaign implementation. Minimum Requirements Bachelor’s degree AND three years of experience in direct response, digital fundraising or related field. What You Bring Knowledge of and proven ability to develop and implement direct response and digital fundraising strategies. Ability to analyze and interpret relevant data and use interpretations to improve fundraising efforts across all digital channels. Ability to use the UW’s brand voice, both in visual representation and editorial style, to support consistent messaging across campaigns and the organization. Demonstrated creativity, organizational ability, and strong attention to detail. Proficiency using Microsoft Suite and basic understanding of design programs and elements. Demonstrated ability to maintain confidence and protect confidential information. What You Can Expect Hybrid work schedule: Two days in the office (Seattle campus) Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions. Ability to work evening and weekend hours, as necessary, on short or limited notice. Frequent local travel expected. Compensation, Benefits, and Position Details Pay Range Minimum: $79,200.00 annualPay Range Maximum: $82,416.00 annual Benefits For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/ Shift First Shift (United States of America) Temporary or Regular This is a regular position FTE (Full‑Time Equivalent) 100.00% Union/Bargaining Unit Not Applicable About The UW Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world. UW employees bring their boundless energy, creative problem‑solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty. Our Commitment The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81. To request disability accommodation in the application process, contact the Disability Services Office at 206‑543‑6450 or dso@uw.edu. Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law. #J-18808-Ljbffr