Senior Product Marketing Manager

OverviewSenior Product Marketing Manager at Scribd, Inc.6 days ago Be among the first 25 applicantsJoin to apply for the Senior Product Marketing Manager role at Scribd, Inc.About The CompanyAt Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable.We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.When it comes to workplace structure, Scribd Flex enables employees — in partnership with their manager — to choose the daily work style that best suits their needs. A key tenet is prioritizing intentional in-person moments to build collaboration, culture, and connection. Occasional in-person attendance is required for all Scribd employees, regardless of location.We hire for “GRIT”: Goals, Results, Innovation, and Team. Here’s what that means for you: the ability to set and achieve goals, deliver results, contribute innovative ideas, and positively influence the broader team through collaboration and attitude.About The Team And RoleProduct Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. You will champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience. You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories that connect across product, brand, and user experience. About You5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning.Proven ability to build narratives that reposition a brand or product category.Experience marketing AI-powered tools, UGC ecosystems, or content-driven products.Deep understanding of user journeys that involve learning, creating, and sharing knowledge.Comfort working with ambiguity and shaping narratives in evolving categories.Analytical mindset with ability to translate research into actionable positioning.Excellent written and verbal communication. You can distill strategy into simple, persuasive language.Collaborative and can influence and find common ground with cross-functional partnersComfortable working in a scrappy and agile environmentEffective at balancing strategy & execution. You’re able to focus on the details as well as the broader narrative and strategyQuantitatively and qualitatively savvy. You know how to interpret data and use it to inform your thinkingCapable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms Responsibilities / What You Will DoDefine and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market.Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence.Lead go-to-market planning for new features and product updates, from concept through launch and adoption.Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs. You Have / We're Looking For / Requirements (Required)5-7 years of experience in product marketing or consumer marketing. Have at least 2+ years as a PMM on a consumer subscription product or learning platformStrong desire to learn, grow, and take on new challengesAbility to operate autonomously in a fast-paced, changing environment Compensation and BenefitsWe carefully consider a wide range of factors when determining compensation, including but not limited to experience; job-related skill sets; relevant education or training; and other business and organizational needs. The salary range listed is for the level at which this job has been scoped. This position is also eligible for a competitive equity ownership, and a comprehensive and generous benefits package. Working at ScribdAre you currently based in a location where Scribd is able to employ you? Employees must have their primary residence in or near one of the following cities within commuting distance:United States: Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.Canada: Ottawa | Toronto | VancouverMexico: Mexico City Benefits, Perks, And Wellbeing At ScribdBenefits/perks listed may vary depending on the nature of your employment with Scribd and the geographical location where you work.Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees12 weeks paid parental leaveShort-term/long-term disability plans401k/RSP matchingOnboarding stipend for home office peripherals + accessoriesLearning & Development allowanceLearning & Development programsQuarterly stipend for Wellness, WiFi, etc.Mental Health support & resourcesFree subscription to the Scribd Inc. suite of productsReferral BonusesBook BenefitSabbaticalsCompany-wide eventsTeam engagement budgetsVacation & Personal DaysPaid Holidays (+ winter break)Flexible Sick TimeVolunteer DayCompany-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation. We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make to better accommodate your needs by emailing accommodations@scribd.com about the need for adjustments at any point in the interview process.Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Software DevelopmentReferrals increase your chances of interviewing at Scribd, Inc. by 2xLocation note: Bellevue, WA #J-18808-Ljbffr