Field & Channel Marketing Manager - Japan

About the RoleThe Abnormal marketing team has an immediate opening for a Field and Channel Marketing Manager for Japan who is dynamic, energetic, and organized. Marketing specialties should include: Field Marketing, Channel Marketing, Marketing Programs & Campaigns, Demand Generation, and Marketing Project Management.The Field & Channel Marketing Manager (FCMM) is responsible for creating and delivering regional and channel marketing plans and programs that may include trade shows, industry conferences, seminars, lunch-n-learns, executive dinners, user groups, 3rd party media sponsorships, webinars and ABM. Working closely with the sales organization, this role ensures that Marketing and Sales are aligned on the key activities needed to deliver regional sales and business targets.The FCMM manages the activities and performance of regional marketing programs to support the field in achieving bookings targets delivering programs that are executed on time, within budget, and deliver measurable results. In addition to regional sales enablement, critical deliverables include the creation and execution of high-performing demand marketing programs that deliver maximum impact and ROI across all of sales within the Japan region. Organization, problem-solving abilities and project management are a must-have for success in this role. This position will require travel to the respective region as well as company hosted events. (Approx 10-15%)What you will doDrive demand creation and lead generation activities that generate qualified leads and sales meetings, and creates brand awareness into net new accountsSet targets, track, measure and analyze impact of programs on lead funnel and pipeline; demonstrate measurable progress and regional successPartner with sales leaders, account executives, account managers and channel managers to support regional goalsDefine and implement region-specific marketing campaigns that bring together corporate programs and regional opportunitiesPlan and implement field events, regional programs and webinarsEngage with key channel partners to develop and implement co-marketing campaignsAttend key events, network, and educate attendees on product offerings; be a brand advocateWork closely with Account Executives (AEs) and Sales Development Reps (SDRs) to enable and ensure appropriate lead follow-up strategy and tacticsCommunicate with sales to gain buy-in, understanding and participation in marketing programsSupport the regional account-based marketing program through key account understanding and measurementRecommend and manage the development of communication tools and materials, such as sales invitations, emails, collateral, presentations, signage, etc.Monitor and manage expenditures within allotted budget.What you will bring5+ years of high-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partnersExperience managing and organizing local, regional, and virtual eventsProven track record of planning and executing successful regional marketing programs and campaigns from within the Japanese market.Metrics-driven marketer with experience and passion for proving marketing results across the funnelSelf-driven, problem-solver, takes initiative in driving projects forward, strong attention to detail, and able to prioritize in a fast-paced environmentStrong interpersonal skills and ability to earn trust and respect from sales managementExcellent written, verbal and communication skills in both English and Japanese (Business-level fluency required).Ability to travel 10-15%Experience with Marketo and Salesforce“Owner Mentality”. Has the Ability and willingness to operate autonomously, roll up their sleeves and execute to get the job done.Dynamic, energetic, and highly organized, with the ability to prioritize and manage workloads effectivelyExceptional communicator across different functional areas within the organization.About YouBachelor's Degree in Marketing or equivalent experienceExperience in budget tracking QoQ & planning 90-180 days forwardAbility to manage multiple programs and projects simultaneously while ensuring no details are overlookedStrategic thinker with exceptional data analysis and analytical skillsExperienced in building successful relationships with sales and channel partnersEqual Employment OpportunityAbnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here . If you would like more information on your EOO rights under the law, please click here . #J-18808-Ljbffr