Web Content Specialist

1 month ago

Bowling Green, United States Servpro Industries Inc Full time

What we offer

  • Excellent health benefits plan, which includes medical, vision and dental options
  • 401(k) with company match
  • Company profit sharing plan
  • Generous paid time-off and paid holidays
  • Paid parental leave
  • Company-paid mental health benefit through Headspace
  • 2 free on-site fitness rooms
  • Employee Assistance Program
  • Employee Resource Groups
  • Personal and professional development program

Job Summary

This position creates online content for all internal and external web and social media properties as well as coordinating an editorial calendar to organize content delivery dates. The Web Content Specialist will be responsible for providing editorial judgement and brand guidance for web and social content. This position will also provide training and resources for web and social initiatives and providing intermediate and advanced web-related customer service.

Major Duties and Responsibilities

  • Create new content for all internal and external web properties, ensuring consistency and compliance with brand agency and legal guidelines.
  • Coordinate a Web Marketing Department Editorial Calendar that plans all necessary communication and resources.
  • Coordinate and develop content for Web Marketing Monthly Newsletter and grow the subscriber base.
  • Develop/Coordinate Servpro.com and Franchise website content.
  • Develop communication plans and implementation strategy surrounding new initiatives
  • During storm events, create website landing pages and other resources, as necessary.
  • Provide editorial judgement, guidance, and voice for team communications to franchise community, social media, and out-ward facing websites.
  • Provide guidance, training, and editorial judgement for the Web Marketing team members and other stakeholders.
  • Develop training resources to support Web Marketing product launches and initiatives.
  • Deliver live presentations at convention workshops, area meetings, NFTP, FMC, ServproTV, and other forums.
  • Coordinate the development of the Social Media calendar that plans social content to meet business objectives.
  • Assist with the development of social media content.
  • Coordinate the development of social media SOPs and cross train on the social media platform dashboard.
  • Actively and consistently support all efforts to simplify and enhance the Franchise/customer experience.
  • Support the Franchise community via Web Services emails, phone support, and help desk support tickets.
  • Maintain a customer service log of all customer service transactions.
  • Review website content submitted by Franchisees in a timely manner, ensuring it meet brand standards and guidelines.
  • Coordinate the creation of e-mail addresses for new and resale Franchises that meet the required format, including testing each e-mail address and registering it with stakeholders.
  • Complete web projects as assigned by the Online Marketing Manager.

Required Qualifications

  • Ability to read, write, and speak the English language to communicate with employees, customers, suppliers, in person, on the phone, and by written communications in a clear, straightforward, and professional manner.
  • 5 years’ experience in professional communications: determining editorial requirements, establishing an appropriate narrative, writing and editing business content
  • Creative, diplomatic, cool under pressure, and fantastic interpersonal skills.
  • Self-motivated with the ability to manage complex situations with limited supervision.
  • Excellent customer service knowledge and experience in order to provide web marketing related customer support to internal and external customers.
  • Possess strong organizational and time management skills with excellent attention to detail.
  • Enjoy working in a dynamic and efficient team that can easily shift in a new direction.
  • Ability to effectively communicate information and ideas in written and verbal format while building and maintaining relationships with the Franchisees.
  • Possess a basic understanding of marketing and advertising fundamentals.
  • An intermediate understanding of search engines, search engine optimization (SEO), content marketing, and paid search advertising.
  • Experience with directory listings, review websites, and social media preferred.
  • Experience working with third party vendors to develop standard operating procedures and creative asset workflow.
  • Must be a team player with the confidence to take the lead and guide other departments when necessary.
  • Good technical background and ability to pick up new software and processes quickly.
  • Knowledge of the Company’s industry or previous Franchise experience preferred.
  • Bachelor’s Degree

Working Conditions

  • Fast-paced, high pressure office environment.
  • Standard working hours, based on a 40 hour work week.
  • Additional working hours required as needed to complete testing assignments and projects on schedule.
  • Minimal travel as required for business needs.

About SERVPRO

For more than 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.

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