Principal PMM, AI Infrastructure, AWS Product Marketing

Principal PMM, AI Infrastructure, AWS Product Marketing Are you excited about shaping the future of AI Infrastructure and telling the story of how the world's most innovative AI companies build on AWS? Do you want to be at the intersection of silicon innovation and cloud computing, driving the narrative for technologies that power both the building and training of AI models and systems? Our AWS Product Marketing Team is looking for a strategic and technically minded Principal Product Marketing Manager (PMM) to lead our AI Infrastructure marketing. This role may sit in either Santa Clara, CA USA or Seattle, WA USA only; relocation offered to these locations only from within the USA. This is not a remote or hybrid location opportunity. Key job responsibilities Own the comprehensive marketing strategy for AWS AI Infrastructure and lead a team of product marketers to deliver positioning and messaging, go-to-market motions, and launch and momentum strategies across the portfolio. Drive technical marketing initiatives that effectively communicate complex innovations across silicon, systems architecture, and software to both technical and business audiences. Manage strategic partner relationships, particularly with key silicon partners, balancing partner marketing initiatives while maintaining AWS differentiation. Lead cross‑functional launch programs for new AI infrastructure offerings, from messaging development through execution. Develop compelling content including technical blogs, whitepapers, customer case studies, and executive communications. Build and execute scalable programs to drive awareness and adoption among AI/ML practitioners. Partner with analyst relations and PR teams to shape AWS's narrative in the AI infrastructure space. Create and optimize mechanisms for measuring marketing effectiveness and business impact. A day in the life As a Principal Product Marketing Manager for AI Infrastructure, you'll operate at the intersection of deep technology and strategic marketing. One day you might be diving deep with silicon architects to understand our next‑generation chip innovations, then translating that into compelling positioning that resonates with AI researchers and enterprise decision‑makers. The next day, you could be orchestrating a major launch strategy, aligning multiple VP‑level stakeholders across EC2, Annapurna Labs, and our AI services teams. You'll build and nurture relationships with industry analysts, craft thought leadership content for executives, and work with customers to tell impactful stories about building AI on AWS. About The Team The product marketing team works on creating compelling positioning and marketing content to support product launches and campaigns that will help customers do more with generative AI. We all have a bias for action in developing awesome marketing assets (e.g., website, videos, success stories, blogs, presentations, print collateral, sales enablement tools, etc.). We look for ways to measure the impact of our work on service adoptions. We transition from strategic plans or creative ideation to detailed execution multiple times per day, working together and supporting each other to manage time and juggle multiple priorities to deliver high‑quality deliverables. We enjoy supporting a fast‑paced and highly cross‑functional organization. Basic Qualifications 9+ years of professional non‑internship marketing experience. Experience using data and metrics to drive improvements. Experience building, executing and scaling cross‑functional marketing programs. Experience driving direction and alignment with cross‑functional teams. 5+ years of domain expertise in AI Infrastructure, with a specific focus on AI accelerators. Preferred Qualifications Experience with creating GTM initiatives at scale. Experience working cross‑functionally across marketing, product management, analytics, UX, and research. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables). Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. #J-18808-Ljbffr