Senior Director, Product Marketing

OverviewSenior Director, Product Marketing at JustworksJoin to apply for the Senior Director, Product Marketing role at Justworks.Justworks is evolving from a single-product PEO into a multi-solution platform serving the complex, growing needs of small businesses. As our platform expands and our revenue engine becomes more sophisticated, we’re looking for a product marketing leader who can serve as a strategic linchpin, connecting how we understand our customers, what we build for them, and how we bring those solutions to market.As Senior Director of Product Marketing, you will lead the entire Product Marketing function. Your team will define how we segment and engage our audience and ecosystem, craft compelling positioning that resonates across the buyer journey, and establish feedback loops that connect the market, the product, and our GTM teams. You’ll be responsible for building a high-performing, multi-disciplinary team and implementing the strategy, structure, and processes needed to drive results in a matrixed environment.You’ll thrive in complexity, operate across hybrid go-to-market motions (sales-led, product-led, and partner-led), and drive both strategic clarity and operational execution. You’ll be a key functional leader, shaping how Justworks shows up in the market and helping us build a more customer-centric, scalable, and effective revenue engine.What You Will Work OnLead the Product Marketing FunctionDefine and implement the strategy, structure, and operating model for a high-performing product marketing team.Establish clear ownership, scalable processes, and cross-functional rhythms that position PMM as a strategic partner to Brand Marketing, Growth Marketing, Product, Revenue, and Strategy.Build the culture and infrastructure that enable the team to execute effectively and influence outcomes across the GTM organization.Deepen Our Understanding of Audiences and EcosystemLead audience and ecosystem strategy across buyers, customers, users, and partners, ensuring we understand who we serve, how they make decisions, and what drives their success.Own the definition and evolution of Ideal Customer Profiles (ICPs), aligning internal teams around a shared understanding of our target audience to inform roadmap, messaging, packaging, and activation.Turn customer, competitor, and ecosystem insights into action to shape what we build, how we position it, and how we bring it to market.Position and Bring Our Offerings to MarketDevelop differentiated, insight-driven positioning frameworks that articulate the value of our offerings to target audiences across the lifecycle.Ensure messaging shows up clearly and consistently across campaigns, sales enablement, product experiences, and partner content.Own go-to-market strategy and execution for new products, features, integrations, and experiences, aligning cross-functional teams around successful launch and adoption.Build and scale a repeatable GTM rhythm that connects upstream planning, downstream execution, and post-launch performance feedback.Advance Monetization through Pricing & PackagingCollaborate with Product, Finance, and Strategy leaders to evolve pricing and packaging in ways that reflect customer value and support platform growth.Shape how offerings are structured, bundled, and monetized while balancing buyer needs and business objectives.Ensure pricing and packaging decisions are grounded in customer insight, competitive context, and alignment across revenue-driving teams.How You Will Do Your WorkAs Senior Director of Product Marketing, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:Customer focus - builds strong customer relationships and delivers customer-centric solutions.Teamwork and communication - putting our collective best together through documentation, collaboration, relationship-building, listening, empathy, recruiting, and evangelism.Nimble learning - actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.Results-driven - consistently achieves results, even under difficult circumstances.Strategic mindset - anticipates future trends and implications accurately; articulates credible pictures and visions of possibilities that will create sustainable value.QualificationsMinimum of 12 years of experience in product marketing, go-to-market strategy, or related functions, with minimum of 5 years in leadership roles guiding strategic, cross-functional work.Proven track record of leading a product marketing function within a B2B SaaS or platform company, ideally with experience in hybrid go-to-marketing motions (eg sales-led, product-led, and partner-driven).Demonstrated ability to build and scale a modern PMM team, including hiring, org design, and implementation of systems and processes that drive impact across a matrixed environment.Expertise in customer segmentation, positioning, packaging, and go-to-market strategy with a history of driving measurable outcomes across acquisition, retention, and monetization.Comfortable navigating ambiguity and leading through influence; skilled at aligning stakeholders across Product, Sales, Customer Success, Marketing, Finance, and Strategy.Deep understanding of how to align audience insight, product strategy, messaging, and GTM execution in complex, multi-product environments.Strong communicator and storyteller, capable of distilling complexity and influencing executive audiences through clear framing and strategic insight.Familiarity with HR, payroll, benefits, compliance, and other services for SMBs a plus, but not required.The base wage range for this position based in our New York City Office is targeted at $225,000.00 - $281,250.00 per year. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.Diversity At JustworksJustworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.Our DEIB Report #J-18808-Ljbffr