Product Marketing Director

Join to apply for the Product Marketing Director role at AbacumThis range is provided by Abacum. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$180,000.00/yr - $220,000.00/yrAbacum is the leading Business Planning solution for finance teams to drive performance. By automating reporting, enabling collaboration, and simplifying planning and forecasting, we help finance teams shift from number crunching to driving strategic decisions.Founded in 2020 by two former CFOs, we’ve grown into a global team of 100+ people across 30+ nationalities. Headquartered in New York, we have offices in London and Barcelona. We’re trusted by industry leaders such as Dish Networks, Strava, BetterUp, Kajabi, JG Wentworth, Abridge, Cortex, and hundreds more.We have raised over $100m, closing in June 2025 our $60M Series B, led by Scale Venture Partners, with the strong participation of Cathay Innovation, Y Combinator, Atomico, Creandum, and angel operators from Adyen, Zapier, and Twitch.About The RoleWe’re looking for a Product Marketing Director to lead the product narrative, growth content strategy, and go-to-market execution at Abacum. This is a senior, cross-functional role that sits at the intersection of product, marketing, sales, and partnerships. You’ll define and drive the strategic positioning of our platform, ensure strong product adoption and revenue impact, and lead the storytelling that fuels demand, conversion, and category leadership.ResponsibilitiesOrganic Growth & Content StrategyCore Product Marketing & EnablementSales Enablement & SupportDesign Enablement & Creative DirectionWhat You'll OwnCore Product Marketing & GTM ExecutionLead product positioning and messaging across use cases and themes, personas, and verticals.Build and scale go-to-market plans for product launches in collaboration with Product, Design, CS, and Sales.Drive competitive intelligence, with full ownership over battlecards.Organic Growth & Thought LeadershipDefine granularly the content and campaign architecture: umbrella topics, themes, and narratives that power paid media, SEO, social, website, and lifecycle campaigns.Shape the organic content strategy to drive awareness, traffic, and conversion across key buyer personas.Sales and Partner Enablement & SupportEquip AEs, Partner Managers and BDRs with cadence content, messaging frameworks, value narratives, objection-handling guides, and persona-based storytelling.Creative Enablement & Design CollaborationPartner with our Design and Brand team to define creative direction, asset needs, and campaign visuals.What You Bring8+ years of marketing experience, with at least 4 years in product marketing and 2+ years in a people management or strategic role.Experience in B2B SaaS—ideally with a deep understanding of the FP&A Space.You’re both strategic and hands-on: equally comfortable setting the GTM narrative and jumping in to write a landing page or sales deck.Excellent writing and communication skills—you translate complexity into crisp, customer-first messaging.Strong collaboration skills, with experience working across Product, Sales, Design, and Customer teams.Why AbacumJoin a category-defining company with strong product-market fit and a world-class teamWork directly with leadership and influence the strategic direction of the companyEnjoy autonomy, fast decision cycles, and a collaborative cultureHelp define a new era of planning—empowering finance teams to lead, not just reportBenefitsCompetitive compensation including equity packageCompetitive vacation policy401k matchPrivate health insurance and access to MeditopiaRemote-friendly culture and flexible working hoursPersonal development including language coursesFun in-person off-sites and virtual get-togethersRelocation support if needed and desiredQualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. #J-18808-Ljbffr