Sr. Manager Travel Product Marketing GTM

3 weeks ago

Atlanta, United States SAP Full time

Sr. Manager Travel Product Marketing GTM Join SAP as a Sr. Manager, driving go‑to‑market strategy for the Complete T&E partnership between SAP Concur and Amex GBT. This role focuses on aligning product marketing and sales enablement to accelerate adoption and revenue growth for a unified travel and expense solution. Responsibilities Drive joint go‑to‑market alignment with Amex GBT across campaigns, launches, and field execution. Build and deliver sales enablement tools (presentations, battlecards, training) for SAP Concur and Amex GBT sales teams. Create co‑branded marketing assets and messaging frameworks that support pipeline growth and customer adoption. Partner with Demand Generation and Field Marketing to design integrated campaigns that build awareness and accelerate deals. Collaborate with Amex GBT marketing teams to coordinate launches, communications, and co‑marketing programs. Track and report on GTM performance, adoption, and pipeline contribution, providing insights to refine strategy. Qualifications 7+ years of experience in product marketing, go‑to‑market, or field marketing in B2B SaaS or enterprise technology. Proven success in product launches, sales enablement, and campaign execution. Experience working in or alongside travel management companies (TMCs) preferred. Strong project management and collaboration skills, with ability to work across internal and external partner teams. Excellent communication skills, with the ability to create clear, compelling content for both internal and external audiences. Bachelor’s degree required. Compensation Targeted combined range: $133,700 - $227,500 USD. Actual offer within this range depends on experience and other factors. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability. For more information on pay transparency and benefits, please refer to SAP North America Benefits. For any questions about accommodations during the application process, contact Recruiting Operations at Careers@sap.com. #J-18808-Ljbffr

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