Senior Product Marketing Manager

Join to apply for the Senior Product Marketing Manager role at Adobe. Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with customers across every screen. The Opportunity Adobe Firefly Creative Production for Enterprise helps enterprises plan, produce, and scale on‑brand content with generative AI. As a Senior Product Marketing Manager on the Firefly Enterprise Product Marketing team, you’ll implement high‑impact GTM programs for Firefly Creative Production—coordinating launches, building field‑ready narratives and assets, and partnering across teams to drive awareness, adoption, and customer champions. What You’ll Do Plan & run releases: Drive day‑to‑day launch execution—readiness plans, timelines, release notes, FAQs, web updates, customer communications, and internal briefings. Build sales enablement: Develop and maintain sales enablement materials (decks, talk tracks, demo scripts, objection handling, battlecards, value slides) and keep them current and easy to find. Drive cross‑functional GTM: Orchestrate coordinated programs with Product, Design, Sales, Campaign Marketing, Web, AR/PR, and other PMM teams to hit pipeline, adoption, and usage goals. Adoption programs: Implement webinars, workshops, and other adoption initiatives to activate new customers and expand use cases. Customer evidence: Source, produce, and package case studies, references, and proof points with Adobe customers. Messaging & positioning: Develop clear, differentiated messaging for releases and campaigns; test with customers/sellers and iterate based on signal. Competitive & market updates: Maintain concise competitive snapshots and trend briefs that inform enablement and campaign content. Demo excellence: Keep demo environments, sample assets, and product tours up to date and aligned to priority use cases. Insights & reporting: Track enablement usage, campaign engagement, win/loss themes, and post‑launch adoption. Pricing/packaging inputs: Provide field feedback, usage patterns, and customer insights to inform broader monetization decisions. What You’ll Bring 6–8+ years in B2B product marketing (enterprise SaaS; creative/marketing tech a plus). Proven launch execution and sales enablement experience for enterprise products. Strong program management across multiple workstreams and partners. Clear storytelling for executive, creative, and technical audiences. Analytical approach with familiarity in funnel/adoption metrics and win/loss analysis. Working knowledge of Generative AI creative workflows (templates, brand governance, localization, approvals, content reuse). Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 – $213,400 annually. Pay within this range varies by work location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In addition, certain roles may be eligible for long‑term incentives in the form of a new‑hire equity award. State‑Specific Notices California: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. Colorado: If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536‑3015. #J-18808-Ljbffr