National Account Director
2 weeks ago
Metro Corp., the publisher of Boston and Philadelphia magazines, is a regional media company that produces award-winning journalism in print, digital, and social media as well as our area's best-in-class live and virtual events. From personalities to politics, city life to society, and culture to real estate, our brands spark and influence the most important local conversations of the day. With a dedication to sumptuous design, in-depth storytelling, and indispensable service-including our Weddings and Home magazines-we help our audience develop a deep, personal connection to their hometown and catapult captivating stories and ideas into the spotlight. In addition to our premium content, including our beloved "Best Of" franchises, we also produce our region's premier experiences, such as our signature Best Of and Taste events. City/Studio is our content and creative shop, connecting businesses with their community and our audience through exceptional custom content.
Position Overview
An Account Director is responsible for selling integrated media programs in Boston magazine, Boston Home magazine, Boston Wedding magazine, bostonmagazine.com, and Boston magazine event sponsorships. There are currently 5 account directors in Boston, and we are looking to add one more.
Accounts are assigned by categories and this position will include our second largest category, home, as well as two to three others such as real estate, medical, legal, finance or travel.
Qualifications
Required:
- Three to five years of sales experience in media advertising sales or digital agency media buying/planning.
- A deep understanding of the digital advertising landscape inclusive of targeting tactics, aligning product recommendations with performance metrics, O&O v Ad Networks, social media platforms/tactics, and informative campaign performance recaps that lead to renewals.
- High-level brand story telling skills and a passion for presenting them in-person, on Teams, by telephone and in writing to both clients and advertising agencies with an emphasis on prospecting for new business.
- An ability to develop and sell, in conjunction with marketing and creative service teams, creative solutions to category clients' business challenges.
- Willingness to manage your business, forecast and meet sales quotas through the company CRM.
- Familiarity with the Boston market a plus.
- Meet or exceed revenue goals as established by management for all products assigned.
- Develop a deep understanding of all Boston magazine products with a particular expertise as it relates to assigned categories.
- Actively work with existing customers to grow their spend while also prospecting for new business based on assigned categories.
- Acts as a consultative sales professional, understanding in detail the marketing objectives and challenges of our clients and prospects.
- Willingly provide company representation at industry related events, attend trade shows and conferences and manage our brand presence / activity at each.
- Maintain active communication and set expectations for account coordinator to ensure successful completion of issue closes, projects, and other work related to meeting / exceeding customer expectations.
Reports To: Associate Publisher
Evaluated By: Associate Publisher
Our Commitment to Diversity
We believe that different backgrounds and perspectives make us a better company. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our goal is to have a staff that is representative of the communities we serve. We encourage applications from people of color, persons with disabilities, LGBT individuals and other groups historically underrepresented in the publishing and media industry. We do not discriminate against any applicant for employment on the basis of race, color, religion, sex, pregnancy status, gender identity, sexual orientation, national origin, age, disability or genetic information.
Metro Corp. is an Equal Opportunity Employer.
Additional duties as assigned
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