Senior Manager, Analytics

2 weeks ago

Town of Texas, United States Merkle Full time

Senior Manager, Analytics at Merkle This remote position invites a senior manager to lead the development of data‑driven solutions for clients, driving strategic activation across multiple marketing channels. Responsibilities Lead the execution of overall marketing and communication measurement strategy on behalf of clients, including reporting, measurement, forecasting, and insight development. Manage a team of 1‑3 onshore and offshore resources. Learn core challenges facing brand and performance teams, creating relevant campaign measurement frameworks that outline success measures and learning opportunities. Build data‑driven processes to inform measurement advancement for marketing and communication teams. Partner with diverse client teams to develop measurement and testing frameworks for brand performance. Implement measurement solutions to understand the success of brand‑focused and above‑the‑line media in‑market (locally and nationally) and its incremental effect on client results. Collaborate with strategy, planning, analytics and client teams to establish marketing measurement needs and work with data partners to facilitate the best possible measurement solutions across channels. Support the QC and audit of reporting, analysis and data solutions to ensure accuracy and timeliness of results. Guide the connection between daily analytics support and approved measurement frameworks. Prepare and deliver executive‑level presentations for internal and external audiences. Stay up‑to‑date with modern industry trends and developments in methodologies and technologies. Qualifications Bachelor's degree in Statistics, Economics or a related quantitative field. 5+ years of media, customer and/or marketing analytics experience in a data‑driven environment. Experience with brand measurement methodologies. Experience managing a complex client with multiple brands and teams. Experience managing co‑located and offshore resources. Experience with PowerBI. SQL experience is required. Experience with site analytics (advantageous). The annual salary range for this position is $94,000‑$152,375, based on relevant experience, knowledge, skills and other factors permitted by law. Benefits include: Medical, vision and dental insurance. Life insurance. Short‑term and long‑term disability insurance. 401(k). Flexible paid time off. At least 15 paid holidays per year. Paid sick and safe leave. Paid parental leave. Compliance with applicable state and local laws regarding employee leave benefits, including the Colorado Healthy Families and Workplaces Act. Location: USA – Remote – Texas – Central Time. Job type: Full time, Permanent. Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. Dentsu is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e‑mail to ApplicantAccommodations@dentsu.com. #J-18808-Ljbffr

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