Brand Campaign Lead

Location Remote, must be located in SF or NYC areas Pay Rate $250/hr. W2 Role Overview The Sage Group’s Client, a well-known leading AI company, is seeking a Brand Marketing Manager to drive execution of their highest-profile brand campaigns and initiatives. This is a contract position reporting to the Head of Brand Marketing, working at the intersection of brand strategy, campaign management, and cross‑functional leadership during critical moments for the brand. You’ll be responsible for bringing major brand moments to life – managing complex workstreams across creative, media, product, and communications teams, ensuring flawless execution under tight timelines, and maintaining premium brand positioning across every touchpoint. This role requires someone who thrives in high‑stakes environments, can manage ambiguity, and has the judgment to make critical decisions when the pressure is on. What You’ll Do Own end‑to‑end execution of major brand campaigns from brief development through post‑launch analysis. Lead and orchestrate multi‑agency teams (creative, media, production, PR, experiential) ensuring seamless collaboration and unified execution. Manage complex, matrixed cross‑functional project teams spanning product marketing, communications, social, content, enterprise marketing, legal, and operations. Serve as central quarterback for campaign workstreams, ensuring alignment and driving accountability across all internal and external stakeholders. Build strong working relationships with agency partners, setting clear expectations and driving high‑quality output. Coordinate campaign deliverables including creative development, media planning, content production, and activation planning. Manage campaign budgets, tracking spend and ensuring efficient resource allocation across agencies and channels. Anticipate risks and roadblocks, developing contingency plans to keep campaigns on track. Navigate organizational complexity, aligning diverse stakeholders with competing priorities around shared campaign objectives. Creative Development & Brand Stewardship Lead development of channel‑specific creative strategies that maintain strong brand POV across diverse media formats. Partner with creative agencies to develop campaign concepts that elevate brand positioning while optimizing channel performance (broadcast, digital, social, OOH, experiential, etc.). Provide strategic creative direction that adapts core brand narrative to each channel’s unique strengths and audience behaviors. Challenge agencies to push creative boundaries while ensuring every execution reinforces premium positioning. Ensure all campaign assets meet brand standards and quality bar across channels. Coordinate asset production and versioning across multiple formats, platforms, and audience segments. Manage creative review and approval processes with senior stakeholders. Partner with media agencies to develop and optimize integrated media plans that drive campaign goals across all channels. Ensure media strategy aligns with creative approach and maximizes impact of channel‑specific executions. Monitor media performance in real‑time, working with agencies to optimize mix, targeting, and spend allocation. Balance reach, frequency, and efficiency objectives across paid, owned, and earned channels. Drive accountability for media partners on delivery against KPIs and campaign objectives. Identify emerging channels and platforms that align with audience and brand positioning. Cross‑Functional Coordination Work closely with product marketing to integrate product storytelling into brand campaigns. Collaborate with communications team on campaign PR strategy and media engagement. Partner with social and content teams to build integrated campaign activation plans. Coordinate with enterprise marketing to create B2B extensions of brand campaigns. Align with legal, finance, and operations on contracts, approvals, and compliance requirements. Strategic Planning & Framework Building Develop campaign planning frameworks and processes that can scale across multiple initiatives. Build and maintain relationships with key agency partners, media partners, and vendors. Contribute to campaign strategy development, audience targeting, and channel planning. Design measurement frameworks that connect brand campaigns to business outcomes. Document learnings and best practices to inform future campaign development. Performance Measurement & Optimization Define campaign KPIs aligned with brand awareness and business objectives. Track campaign performance in real‑time, identifying optimization opportunities. Conduct post‑campaign analysis including brand lift studies and ROI assessment. Present campaign results and insights to senior leadership. Translate learnings into actionable recommendations for future campaigns. Requirements Required Experience 10+ years in brand marketing, campaign management, or integrated marketing with a proven track record of leading complex, multi‑agency campaigns. Demonstrated experience developing channel‑specific creative strategies with strong brand POV across diverse media formats. Deep expertise in media planning and optimization across paid, owned, and earned channels. Track record of managing seven‑figure+ campaign budgets with strong ROI and efficient media spend. Experience leading matrixed, cross‑functional teams and driving alignment across competing stakeholder priorities. Experience working with top‑tier creative agencies, media agencies, and production partners. Background in premium, technology, or consumer brands preferred. Experience with culturally significant moments (sports, entertainment, cultural events) is a strong plus. Skills & Capabilities Exceptional project management skills with proven ability to lead multi‑agency teams and complex, matrixed cross‑functional organizations. Strong strategic thinker who can translate brand positioning into compelling, channel‑optimized campaign concepts. Deep media planning expertise with ability to develop and optimize integrated plans that drive measurable results across all channels. Creative judgment with ability to evaluate creative work through both brand integrity and channel performance lenses. Confident stakeholder manager who can influence and align senior leadership while galvanizing large, diverse teams. Natural leader who can build consensus across agencies with different incentives and internal teams with competing priorities. Detail‑oriented executor who maintains quality under pressure and tight deadlines. Data‑driven decision maker comfortable with brand metrics, media analytics, and attribution modeling. Ways of Working Thrives in fast‑paced, high‑stakes environments with shifting priorities. Self‑starter with bias toward action and solutions‑oriented mindset. Collaborative leader who can build consensus while driving toward decisions. Strong business judgment with ability to balance brand integrity and commercial objectives. Excellent communicator who can distill complex information for diverse audiences. Enthusiasm for AI and technology, with curiosity about capabilities and market position. Seniority Level Mid‑Senior level Employment Type Contract Job Function Marketing IT System Custom Software Development #J-18808-Ljbffr