Associate Director, Integrated Media Planning
3 weeks ago
OverviewAssociate Director, Integrated Media Planning at dentsu. This role involves leading media planning for one of dentsu’s largest clients, working with a supportive team and a client that views us as a true partner. You will report to the SVP, Media Planning and demonstrate knowledge of the media space (traditional and digital) and media research and systems. You will help manage daily tasks by focusing on client goals and communicating resource needs to meet ongoing client objectives.ResponsibilitiesUnderstand all media channels and coordinate across multiple media disciplines6+ years of experience with full funnel media awareness campaignsCoordinate with multi-channel teams to design modern, strategic, integrated media plans across TV, CTV, Video, Social, Programmatic, and AudioOversee and communicate directly with clients on questions and media plansEvaluate timelines and manage daily deliverablesAnalyze competitive landscapes, pull reports using agency tools, and compile insightsManage a large media budget and flowchartGuide media channel selection and identify opportunities for future growthQualifications6+ years of total media planning experience in a large agency6+ years of media planning and buying experience across TV, CTV, Social, and digital6+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, and related media research tools3+ years of experience leading multiple levels of direct reports in a large agencyUnderstanding of planning sponsorship campaigns on a national levelExperience promoting collaborative relationships with other teamsComfortable working with budgets and numbers and understanding mathematical conceptsCompensation and BenefitsThe anticipated salary range is $68,000 - $110,000. Salary is based on relevant experience, knowledge, skills, and other factors permitted by law. Benefits include medical, dental, vision, 401(k) matching, paid time off, and other benefits. For more information on dentsu benefits, visit the official benefits page.Location and Employment DetailsLocation: ChicagoBrand: CaratTime Type: Full timeContract Type: PermanentEqual OpportunityDentsu is committed to providing equal employment opportunities to all applicants and employees. We do not discriminate based on race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, disability, marital status, political affiliation, religious practices, citizenship status, genetic information, veteran status, or any other basis protected by applicable law. Dentsu provides reasonable accommodations to individuals with disabilities and disabled veterans. To request accommodation, contact ApplicantAccommodations@dentsu.com. #J-18808-Ljbffr
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