Principal UX Designer, Prime Video

DescriptionShape the future of cinematic storytelling: for creators, by creators. We're seeking a founding Principal UX Designer to reimagine how premium video content is made using breakthrough multi-modal AI capabilities. At Prime Video and Amazon MGM Studios, you'll be the design leader for a next-generation video production experience that puts creative power of AI directly into the hands of storytellers.You’ll define the UX for a next-generation, AI-powered creative suite that blends art and science to make the impossible feel effortless — uniting ideation, storyboarding, character design, animation, scene composition, localization, real-time iteration, and more in a unified workspace that amplifies, not replaces, human creativity. You’ll partner directly with product, engineering, science, creatives, and studio leaders to set new standards for AI-assisted content creation and establish the design culture from the ground up. You will:Act as a founding design leader with high ownership and transformational impactHave creative-first systems thinking across complex, collaborative studio workflowsDefine patterns and scale design systems for global, multi-user production use casesOperate from first principles; raise the bar for craft, simplicity, and creator delightKey job responsibilitiesThis isn't just another design role, it's your chance to define an entirely new category of creative tools. You'll lead design strategy for an end-to-end AI-powered creative suite that transforms how creators bring stories to life.You'll architect a unified creative workspace where human creativity meets AI capability. Think: intuitive interfaces that harness generative art, video, and audio to power ideation, storyboarding, character design, animation, scene composition, localization, real-time iteration, and more — all while preserving the magic of storytelling. More on what you'll do:Lead E2E UX strategy for an AI-powered production experience from concept through deliveryTranslate ambiguous, technical problems and model capabilities into elegant, shippable designsEstablish and evolve interaction models, visual language, and multi-surface design systemsRapidly prototype (flows, wireframes, hi-fi mocks, interactive demos) to validate with real creatorsGround decisions in research: creator interviews, usability studies, and market signalsProvide launch-ready designs; partner closely with engineering through delivery/QAPresent at the right altitude: from hands-on design reviews to exec-level narratives and demosCollaborate deeply with Product, Engineering, Science, and Studio leaders on requirements and roadmapsA day in the lifeYour morning starts with a cross-functional sync with Product, Science, Engineering, and Creative partners to review progress and discuss next steps. You’ll jump into a creator session with a showrunner or animation lead to test a new shot-to-scene flow, then refine interaction patterns that preserve expert control while enabling AI assist. After lunch, you’ll co-spec UX for a localization experience with Studio Ops. Later, you’ll review prototypes with product and design peers, tighten micro-interactions, and prep a demo for executive-level leaders. You’ll wrap by pairing with engineering on implementation details for the next build.About the teamWe’re a small, high-ownership “startup within Amazon,” formed by Prime Video and Amazon MGM Studios to invent a unified, AI-powered creative toolkit that accelerates how premium video gets made. Our mission is to empower creators with tools that are powerfully capable yet delightfully simple—preserving creative control while unlocking new velocity through AI. We operate from first principles, learn directly from working creators, and hold a high bar for craft, safety, and storytelling magic. If you’re motivated by invention and inspired by storytellers, this is your seat at the table.Basic Qualifications10+ years of design experienceHave an available online portfolioExperience with best practices for User Interface Design, Information Architecture, and Interaction DesignExperience in life cycle design projects from design strategy through executionPreferred QualificationsExperience providing and effectively communicating strategic and tactical recommendations based on dataExperience designing AI, Computer Vision, or Mapping productsExperience preparing and presenting work products (e.g., designs, demos) to executive-level stakeholdersAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,600/year in our lowest geographic market up to $244,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site. #J-18808-Ljbffr