SR. MANAGER, LIFECYCLE

SR. MANAGER, LIFECYCLE & RETENTION MARKETINGJoin to apply for the SR. MANAGER, LIFECYCLE & RETENTION MARKETING role at Title Nine.Base pay range$125,000.00/yr - $150,000.00/yrAbout The RoleWoman‑run and owned since 1989, Title Nine has been outfitting and inspiring women to take risks both big and small, lead in their communities, and seek their own adventures.T9 is looking for a Sr. Manager, Lifecycle & Retention Marketing to join our team. The right person for this role will spearhead strategies to dramatically increase customer engagement, loyalty, and lifetime value; transform our CRM into a data‑driven, ROI‑focused, personalized lifecycle marketing powerhouse, leveraging email and direct mail; use customer insights, A/B testing, and segmentation to optimize retention and drive marketing decisions, while leading a team to execute high‑impact programs. This role will be based out of our Emeryville, CA office Monday/Thursday with the ability to work remotely on Friday.Key ResponsibilitiesDrive the execution of retention and lifecycle marketing strategies aligned with overall business goalsTranslate customer insights and data analysis into actionable programs that increase LTV and reduce churnApply testing and analytics to optimize retention campaigns and lifecycle programsPartner with eCommerce, Creative, and Marketing leaders to support customer‑first strategiesOversee and optimize Title Nine’s email and lifecycle marketing programs, including triggered, transactional, batch, and loyalty communicationsManage campaign calendars and deliver seamless execution from creative brief through deploymentDevelop customer journey strategies including reactivation, pre‑emptive retention, and repeat purchase drivers; partner with Creative to ensure messaging and content resonates with customers and reinforces Title Nine’s brand voiceSupport direct mail and loyalty programs as part of an integrated retention strategyNurture new leads and acquisitions into repeat customersOrganize and execute email/list hierarchy rules within a complex email programWork with performance marketing teams to inform audience targeting and retention‑focused paid mediaPartner with eCommerce to align retention initiatives with site experience improvementsProvide input on catalog contact strategy and promotional planning using data and insightsManage customer segmentation, cohort analysis, and dashboards to monitor retention and LTV performanceLead testing initiatives to continuously refine lifecycle campaigns and promotional strategiesReport results against goals and provide actionable recommendations to improve performanceServe as the in‑house expert on CRM/email best practices, tools, and processesLead and mentor our retention marketing team while fostering a collaborative, results‑driven culture and building strong partnerships with internal teams and external vendors to achieve retention goalsAbout YouYou’re an athlete or outdoor enthusiast who enjoys working in a true team environment – one where everyone has their position, playing together for the winYou could see yourself joining in our weekday workouts – offered every day at noonYou’re amped up about supporting women. Our daily work to move women’s movement forward goes far beyond gear and apparelYou also have:Bachelor’s Degree in Marketing, Business, Communications, or related field7-10+ equivalent years of direct retention/CRM/email marketing experience at an eCommerce retailer, preferably in women’s apparelDemonstrated success executing lifecycle marketing strategies with measurable impact on retention and LTVHands‑on experience with email platforms, CRM systems, and customer data management (Salesforce preferred)Strong analytical skills with experience using BI tools, Excel, Google Analytics and customer data sets to create actionable strategiesFamiliarity with direct mail and loyalty marketing programs for eCommerceExperience managing and developing a small teamHTML skills for editingProficiency in Microsoft Office and analytics toolsExperience with a Customer Data Platform (CDP) a plusBenefitsMedical, Dental, Vision, and Life InsuranceUnlimited Paid Time Off plus 14 paid Holidays (including your birthday)401(K) with employer matchPaid Parental Leave policyThe Title Nine Product Knowledge program: where you’ll receive free T9 products for your first 12 months (to get you up to speed on our product line)A generous employee discount on Title Nine Products and other industry “Pro Deals”A Bike Bucks & Carpooling rewards programFree, onsite Weekday WorkoutsApply online through Our Careers Page. #J-18808-Ljbffr