Product Marketing Manager

WorkWave is seeking a results-driven and strategic Product Marketing Manager. The ideal candidate will have a passion for customer insights and a proven track record of driving go‑to‑market success for SaaS products. This role requires a hands‑on marketer who can build and lead successful programs with measurable business impact, while collaborating closely with cross‑functional teams.WHAT YOU'LL DO:Own execution of GTM strategy for assigned product(s) in partnership with the Growth Marketing team.Conduct ongoing voice of customer research, competitive intelligence, and market analysis.Define and maintain differentiated product positioning and messaging that resonates with our target audiences by segment.Serve as the key Product Marketing representative for new product launches, migrations, and end‑of‑life efforts.Partner with Product Management and Sales to influence the product roadmap and ensure alignment with customer needs and market value.Partner with Support and Success teams to drive adoption, retention, and measure and improve customer health scores.Drive customer education, engagement and adoption of upsell modules within our existing customer base.Develop thought leadership content and assets derived from market knowledge and a deep connection to the voice of the customer.Develop customer‑facing collateral, sales enablement materials, and internal messaging frameworks that clearly communicate product value.Assist the Growth/Demand teams with campaign inputs, leveraging your expertise to inform strategies for paid, owned, and earned channels.Work closely with the Events team to position WorkWave’s brand and product at industry tradeshows and customer conference.WHAT YOU'LL BRING:Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).5+ years of relevant experience in product marketing, preferably within the B2B SaaS space.Strong understanding of GTM processes and the full product lifecycle.Exceptional communication, collaboration, and project management skills.Demonstrated ability to translate customer feedback and market insights into actionable business strategy.Highly organized and detail‑oriented, with the ability to operate effectively and drive results in a cross‑functional environment.Experience and openness to utilizing AI tools to create content and enablement.WHAT WOULD ALSO BE AWESOME:Experience using Pendo, Salesforce, Salesloft, Navattic, or other interactive demo platform.Experience working with or around the field service industry.WHAT YOU SHOULD KNOW ABOUT US:We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customersWe care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businessesWe openly accept others as they are and build strong partnerships based on trustTeamwork and collaboration is key to help our colleagues and customers solve their challengesOur team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join usLOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.A GLOBAL COMPANY WITH A LOCAL PRESENCE:We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.RELAX, WE'VE GOT YOU COVERED:Employees can expect a robust benefits package, including health and dental and 401k with company matchAND BEYOND...Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidaysUp to 4 weeks paid bonding leaveTuition reimbursementRobust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more24/7 access to virtual medical care with TeladocQuarterly awards based on peer nominationsRegional discounts and perksOpportunities to participate in charitable events and give back to the communityGROW WITH US:We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growthEncouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes senseOur employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the yearJOIN OUR WINNING TEAM10 Time winner of Best Place to Work in New Jersey by NJBizWorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. MagazineRecently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide)We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other rolesWorkWave supports salary transparency, however please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position. #J-18808-Ljbffr