Product Marketing Manager
1 week ago
Founded by a team of Facebook, Dropbox, and LinkedIn alumni in 2017, Forethought is on a mission to make every touchpoint between humans and organizations faster and more intelligent. Forethought is a leading Generative AI company providing customer service solutions that transform the customer experience. Our products enable seamless customer experiences by infusing human-centered AI at each stage of the customer support journey: resolving common cases instantly, predicting and prioritizing cases, and assisting agents with relevant knowledge-all from one AI platform.Forethought has raised over $92M in VC funding from top investors including STEADFAST Capital Ventures, New Enterprise Associates (NEA), Ashton Kutcher and Guy Oseary's Sound Ventures and the CEOs of Robinhood, Carta, and Qualtrics. In 2018, Forethought launched and won at TechCrunch Disrupt-the world's most prestigious startup competition-and was featured in Forbes 30 Under 30. More recently, Forethought was listed as one of Forbes' Next Billion-Dollar Startups.We are seeking an experienced Product Marketing Manager to join our team and ensure seamless operations and strategic alignment. This role will be a full-time position, and will cover for the Director of PMM while on maternity leave. This role will be responsible for a range of key functions, from overseeing NPS strategies to leading GTM initiatives, all while working cross-functionally with technical and marketing teams. This is a great opportunity to level up your skill set and establish a role at a company tackling a $100B+ market opportunity.Full-time Key Responsibilities:Product Mastery: Become a subject matter expert on Forethought's platform and products, understanding the intricacies of AI, Machine Learning, and Natural Language Processing/Understanding.NPS Strategy and Improvement: Own the collection strategy, reporting, and continuous improvement of NPS metrics.Leadership in GTM Meetings: Lead GTM meetings to keep the entire organization informed about weekly feature releases.Product Webinars: Manage the planning and execution of monthly product webinars, including content creation, topic selection, and promotions.Collaboration with Marketing: Partner with marketing teams to produce high-quality GTM collateral that aligns with company KPIs, including ads, event support, and content.Competitive Intelligence: Maintain and update battle cards, provide market insights, and support the sales team by keeping them informed and prepared for calls.Sales Enablement: Support our sales teams with well-articulated case studies, competitive intelligence, pitch decks, and partner enablement content.Customer Marketing: Manage in-app and notification campaigns. Short-term Responsibilities: GTM Planning and Management: Temporarily oversee GTM planning in collaboration with GTM leadership, ensuring project management, task execution, and internal communications are effectively handled.Pricing Strategy: Lead pricing decisions during the maternity leave period, ensuring alignment with business goals.Product Insights Panel and Beta Program: Assist in building a product insights panel and manage the beta program, gathering feedback and ensuring smooth rollouts.Positioning and Messaging: Support ongoing projects related to positioning and messaging, providing continuity and strategic guidance during the maternity leave period.Customer and Market Insights: Catalog and leverage insights to better understand our users and represent the voice of the customer.Requirements:Experience: 5+ years in Product Marketing or a closely-related role in B2B software as a service, Experience with AI and multiple product lines a plus.Strong Communication: Demonstrated ability to communicate effectively across the organization and position themselves as a leader.Cross-Functional Leadership: Proven experience working as a liaison between marketing, product, and engineering teams.Presentation Skills: Comfortable presenting to both small and large groups.Trust Building: Ability to build trust with colleagues and stakeholders.Project Management: Strong ability to manage and execute projects within set timelines.Flexibility: Adaptable and comfortable with shifting timelines and startup dynamics.Preferred Experience:A strong background in product marketing, with close interaction with product and engineering teams.Experience in high-paced, startup environments is highly preferred.Why Join Us? This role offers an exciting opportunity to grow your career within a dynamic team and make a significant impact. If you are a strategic thinker with a proven track record in product marketing and the ability to drive cross-functional initiatives, we'd love to hear from you.
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