EdTech Video Director

Job type: Full-Time (30-40 hours per week)Location: San JoseIntended Start Date: ASAPWho We AreThink Academy US (www.TheThinkAcademy.com), a 100% owned subsidiary of TAL Education Group (NYSE: TAL), is recently established education technology (Ed-Tech) company to provide K-12 extra-curricular learning services through science and technology. At Think Academy, we provide full cycle service to foster local children’s ability to think critically, to strengthen their logic skills, and to help them fulfill their goals through innovative teaching techniques. We believe Love and Technology can make education better. Each week, more than 6 million students are enrolled in TAL’s online and offline education platform.What You Will DoVideo content is one of Think Academy’s key communication tools with parents. Across our website and social media platforms, videos play an essential role in explaining course structures, teaching methods, and student outcomes.As a Video Director/Scriptwriter, you will be responsible for the end-to-end creation of educational and marketing videos, from concept development and scriptwriting to production and delivery. You’ll ensure that each piece clearly conveys the value of our courses and builds trust with parents. The role requires strong content planning and basic video production skills, as well as cross-functional collaboration with the teaching, design, editing, and marketing teams.Content Planning & Ideation: Understand course objectives, student learning characteristics, and parent pain points to identify key topics for video creation.Develop monthly content plans covering multiple formats (e.g., teaching demos, parent stories, study tips, event previews).Participate in planning meetings to align themes with marketing and teaching priorities.Scriptwriting & Production Coordination: Translate educational content into clear, engaging, and easy-to-follow scripts.Define logical structure, pacing, and key visual elements for each video.Coordinate shooting schedules and resources with teachers, videographers, and editors.Oversee on-site filming to ensure accuracy, smooth delivery, and high visual quality.Multi-Platform Adaptation: Adapt video content for various platforms (website, YouTube, Xiaohongshu, WeChat Channels, etc.), optimizing tone and rhythm for each.Collaborate with designers, editors, and marketing teams to maintain visual and brand consistency.Monitor content performance metrics (completion rate, retention, conversion) and recommend improvements.Project Execution & Knowledge Management: Manage video production timelines and deliverables across departments.Build and maintain a structured script, footage, and template library.Conduct post-project reviews to summarize learnings and continuously improve workflow efficiency.How You Can Be QualifiedBachelor’s degree or above in Media, Education, Marketing, or a related field1-3 years of experience in video directing, scripting, or content planning; experience in the education industry or knowledge-based content is preferredStrong storytelling and scriptwriting skills with a solid understanding of video narrative structureExcellent communication and coordination skills to work across teaching, design, editing, and marketing teamsBasic understanding of video production processes including filming, editing, motion graphics, and marketing teamsSensitivity to educational content and the ability to transform complex concepts into accessible and relatable storiesPreferred Qualifications: Experience in K–12 educational or competition-related content productionUnderstanding of social media algorithms and short-video growth strategies; experience in building or growing an account from scratchProven ability to manage end-to-end production with strong quality controlFamiliarity with AI-assisted video creation, interactive learning content, or innovative teacher-led video formatsInterview ProcessApplication ReviewPortfolio SubmissionVideo AssignmentFinal InterviewPay Structure$30-$50/hrProfessional Growth: Opportunity to convert into full-time based on performance401k and Health, Vision, and Dental Insurance (depending on eligibility)Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. #J-18808-Ljbffr