Marketing Specialist

• On-site with 1 Day Fully Remote
• Total Annual Compensation Package: Up to $63,000.00

Who WE Are

General Power is a Miami, Florida-based OEM, master distributor, and authorized dealer specializing in the worldwide sale of premium-quality products for the power generation industry.

Our primary goal is to deliver lightning-fast solutions, ensuring our customers' operations run uninterrupted. Specializing in power generation equipment for critical and backup applications, we make the world more productive by providing reliable components efficiently. Join us in powering the future, where every minute counts.

Who YOU Are

You are a creative and versatile Marketing Specialist ready to take our marketing strategy to the next level. In this dynamic role, you will be instrumental in shaping our marketing vision. By collaborating closely with sales leaders and external marketing partners, you will drive innovative strategies that resonate with our audience and fuel long-term growth.

Your responsibilities will span strategic planning and hands-on execution, from crafting compelling visual and digital content to leveraging SEO analytics for enhanced visibility. As the sole marketer, you'll thrive in a fast-paced, entrepreneurial environment, ready to dive into any task to propel our small team forward. If you're a proactive, creative thinker with a knack for both strategy and execution, we'd love to have you onboard to shape the future of our marketing initiatives and drive impactful results.

Our values include TEAMWORK, Creative Problem Solving, Accountability, Adaptability

How You'll Contribute

Responsibilities and Expectations:

A) DESIGN & MANAGE CONTENT (CMS, VISUAL DESIGN, PHOTOGRAPHY/EDITING, SOCIAL MEDIA)

• Proficiently manage leading Content Management Systems (CMS) like Shopify and Magento, ensuring website and product catalog optimization.
• Craft or manage visually stunning content utilizing tools like Adobe Photoshop and Adobe InDesign.
• Create and edit visual assets and brand photography to enhance brand presence.
• Strengthen the organization's brand through strategic use of social media platforms.

B) CREATE & ANALYZE CAMPAIGNS (SEO, PAID ADS & EMAIL MARKETING)

• Innovate captivating digital marketing campaigns and brand initiatives aligned with marketing and sales goals.
• Harness website analytics to pinpoint optimization opportunities for enhanced search engine performance.
• Monitor campaign effectiveness, providing insights into engagement and growth alongside the decision makers.
• Implement inbound marketing strategies encompassing ads, videos, blogs, social media, email campaigns, and more to attract and engage customers.
• Collaborate with decision makers on budgeting and allocation for campaigns.

What We’re Looking for

Minimum Qualifications/Skills

• 4+ years of marketing experience, coupled with a Bachelor's or Master's degree in Marketing.
• Advanced understanding of marketing principles including SEO, paid ads, copywriting, email marketing, and social media.
• Proficiency in marketing software and platforms such as Photoshop, Google Analytics, Google Ads, and Microsoft Office.
• Excellent verbal and written English skills, along with proficiency in photography and editing.
• Strong & modern visual design abilities.
• Exceptional interpersonal, presentation, organizational, and prioritization skills.
• Ability to effectively communicate with upper management and senior business partners.
• High attention to detail and accuracy, coupled with a passion for creative content creation.
• Tech-savvy with basic knowledge of AI, such as ChatGPT, and its applications.

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What We Offer

Our compensation package includes:

✓ Excellent Pay & Performance Bonus

✓ Hybrid Work Option (1-Day Week)

✓ Paid Time Off (PTO) & Leaves of Absence

✓ Employee Expense Relief Benefit

✓ Education Tuition Allowance

✓ Birthday OFF Benefit (PTO)

✓ Employee Assistance Program (EAP) Work Life Balance & Wellness*

✓ Mental Wellness: Complimentary Annual Subscription to Headspace/Calm

✓ Wellbeing Days: Participate in curated activities focused on mental + physical health

✓ Team Bonding: Enjoy regular social gatherings and team-building activities

Work-Life Balance and Wellness*: We understand the importance of work-life balance and well-being. That's why one of our benefits includes access to LifeCare, a leading work-life balance and wellness program provided by our partner, ADP. LifeCare provides our employees with a range of resources, including confidential counseling, wellness programs, and work-life solutions. We are committed to helping you achieve a healthy work-life balance so you can thrive both personally and professionally.

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GENERAL POWER is an Equal Opportunity Employer: Employment with General Power is governed on the basis of merit, competencies, and qualifications and will not be influenced in any manner by race, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental and physical disability or any other legally protected status.

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Employee Testimonials:

What do you enjoy or VALUE most about working at General Power?

“I value the open communication at our workplace. I am able to share my ideas about development and our work processes to our managers and they thoughtfully consider my ideas and act upon them.” – F.O.

“Being part of a company that constantly seeks strategies to improve provides me a sense of security and stability. In this environment, you are not just an employee but become part of an organization that celebrates your successes and values your efforts.” – M.B.

“The open-door policy allows me to seek help from supervisors at any given time to allow me to work efficiently. The managers are quick to resolve or provide guidance to help you get your job done and tackle daily challenges.” – C.H.

How has General Power supported your PROFESSIONAL DEVELOPMENT?

“General Power has allowed me to improve my skills in all aspects, whether it be through technical or soft skills that will remain useful throughout my career.” – F.S.

“I initially joined the company in a role that was relatively new to me, yet the company saw my potential and acknowledged my prior experience in closely related positions. The company recognized my potential and my previous experience in other related roles. They believed in my ability to learn and provided me with the opportunity to expand my knowledge and expertise.” – L.R.

“I’ve had access to a wide range of sales training programs and workshops, as well as negotiation and customer service training which provided me a boost in confidence.” – C.H.

Can you share a memorable time or experience that highlights General Power’s COMPANY CULTURE?

“When I first started in the sales department, I was assigned the task of cold-calling and following up with customers. We had a long list of customers and I thought there could be a better way to use automation to get the job done more efficiently. I presented this idea to my manager, and they allowed me to implement a solution that was not what I was originally assigned with. This flexibility in my work gives me a sense of control in what I do. It makes me feel like I'm solving problems with a purpose rather than to simply fill a role.” – F.O.

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