Digital Marketing Specialist

2 weeks ago

Brea, California, United States Samyang America, Inc. Full time

About Samyang Foods

Samyang America is the #1 Gen Z brand, shaping food culture with bold flavors, viral trends, and unforgettable brand experiences. We don't just create food—we create moments that spark excitement. If you thrive in digital marketing, social media, and trend-driven brand building, this is your opportunity to make a lasting impact.

Why Join Us?

At Samyang America, we're not just shaping food culture—we're shaping what's next. You'll have the freedom to experiment, innovate, and make an impact on one of today's most influential brands. If you love staying ahead of trends, creating buzzworthy brand experiences, and building digital-first campaigns, we want to hear from you

Role Overview

We're seeking a Digital Marketing Specialist with 4-6 years of experience and a digital-first mindset to drive high-impact paid media campaigns, influencer collaborations, and brand activations. This role will lead multi-channel digital marketing efforts, manage agency partnerships, and execute performance-driven strategies to elevate brand awareness and engagement.

The ideal candidate is a data-driven marketer with expertise in paid media, digital campaign execution, and influencer marketing. Experience in PR and event marketing is a huge plus but not required.

What You'll Do:

Digital Marketing & Paid Media Execution

  • Develop and execute digital marketing campaigns across paid, owned, and earned media to maximize brand visibility and drive conversions.
  • Lead paid media strategy and execution, ensuring campaigns align with brand objectives and deliver measurable results.
  • Collaborate with agencies and internal teams to seamlessly integrate paid and organic media strategies.
  • Optimize campaign performance by analyzing key metrics and providing data-driven recommendations.
  • Stay ahead of emerging digital trends, platform innovations, and audience insights to keep Samyang at the forefront of digital marketing.
  • Manage retail media networks (e.g., Walmart Connect, Amazon Ads, Instacart) to increase sales and brand exposure.
  • Event & Sponsorship Amplification: Oversee digital media strategies to enhance brand exposure at key events (e.g., ComplexCon, Coachella) through paid digital activations.
  • Identify and activate strategic media partnerships to drive brand engagement through event sponsorships, co-branded collaborations, and digital-first initiatives.
  • Oversee the development and execution of ad copy, messaging, and creative assets, ensuring brand consistency across all digital channels.
  • Utilize analytics tools to identify high-performing audience segments and refine targeting strategies accordingly.

Brand Activations & Event Marketing

  • Conceptualize and execute brand activations and digital experiences that resonate with Gen Z and pop culture trends.
  • Develop and implement event marketing strategies, ensuring digital amplification through social media and paid media support.
  • Oversee vendor coordination, logistics, and on-site execution to ensure flawless brand activations.
  • Analyze post-event performance, capturing key engagement metrics and opportunities for future activations.

PR & Media Outreach

  • Support PR initiatives, including press releases, media relations, and strategic gifting programs.
  • Assist in securing earned media placements that enhance digital campaigns and brand activations.
  • Track and analyze PR performance, optimizing strategies for maximum brand exposure.

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