Head of Marketing

Join to apply for the Head of Marketing role at 8020REI.About UsAt 8020REI, you’ll shape the future of data and growth in real estate investment. You’ll lead the brand and architect a repeatable, data-driven demand engine—partnering across Sales, Product, and CS to turn insight into measurable pipeline and revenue.OverviewWe’re seeking a results-driven, strategic leader to own the brand and build a repeatable demand engine across content, paid media, lifecycle, and partnerships. You’ll design the strategy, create the operating system (cadences, KPIs, budgets), and lead execution with a player-coach mindset. You’ll collaborate closely with Sales (SDRs sit in Sales; Marketing drives strategy, messaging, and feedback loops), Product, and CS to ensure our story resonates and converts.What You’ll OwnBrand StrategyStrategic Experience: Bring proven experience creating brand strategies that win in competitive SaaS markets—differentiated positioning with measurable business impact.Vision Alignment: Align identity, voice, and creative “taste” with company vision and leadership preferences; raise the bar on landing pages, scripts, ads, and creative angles.Keep It Current: Audit, refine, and scale the brand system as we grow; ensure consistency across all touchpoints.Cross-Functional Alignment: Partner with Sales and Product to define/refine ICP, segmentation, GTM, and Fit criteria. Keep messaging anchored in customer reality.Process Creation & Planning (Data-Driven Systems)Own the annual/quarterly marketing plan, budget, and KPI tree; turn strategy into systems (briefs, cadences, QA checklists).Establish a clear measurement framework (pipeline, CAC, MQL volume/quality, channel ROI) and report it to leadership.Build, coach, and lead a high-performing marketing team, with the documentation, standards, and rhythms to scale.Design strategies that improve cost efficiency while hitting monthly/quarterly volume targets.Marketing ExecutionContent Engine: Drive high-impact content—case studies, landing pages, scripts, email campaigns, video ads—with rigorous A/B testing across creative and copy.Paid Media: Scale and optimize Google & Meta (currently $35k+/mo) while piloting new channels with ROI discipline.Nurturing Leads: Collaborate closely with SDRs (in Sales) to lift booking and attendance rates—closed feedback loop on messaging and targeting.Lifecycle & Outreach: Own lifecycle playbooks (email/SMS) and direct mail/guides to improve activation, upsell, and lead quality.Partnerships & Affiliates: Manage the partnerships ecosystem end-to-end (tiering, onboarding, enablement) to deliver material, trackable revenue.Ideal Candidate ProfileWe’re looking for a builder who thrives in fast-paced, high-growth SaaS and takes full ownership of outcomes.Extreme Ownership: You don’t blame the market or the tools—you deliver.Proven Scaler: You’ve helped take B2B SaaS from ~20M ARR to next levels and know how to unlock growth.Player-Coach: You set VP-level strategy and roll up your sleeves to ship.Data Storyteller: You turn performance data into decisions (SQL/BI a plus) and defend strategy and budget with ROI models.Partnerships Builder: You’ve built and scaled affiliate/channel programs that convert.What We OfferCompetitive Base CompensationPerformance BonusFlex PTO (up to 26 days/year)Home Office Upgrade BonusHealth BenefitFull-time Remote Work (US-based)Significant growth and team-building opportunityOngoing support & budget for skill developmentJoin UsIf you’re a growth-minded marketing leader who wants to own the brand and the demand system end-to-end, we’d love to hear from you. Apply now and help us redefine how real estate investors grow with data.Referrals increase your chances of interviewing at 8020REI by 2xGet notified about new Head of Marketing jobs in North Miami, FL.Miami-Dade County, FL $220,000.00-$320,000.00 2 weeks agoMiami, FL $100,000.00-$120,000.00 10 hours agoMiami-Fort Lauderdale Area $120,000.00-$180,000.00 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr