Head of Marketing

About the Company Founded in 2008 by Ross Sapir Roadway Moving is built on the core principles of accountability kindness generosity and dedication. These values drive a culture of excellence where our people—not just our trucks—set us apart in a crowded industry. We believe in investing in both our employees and our clients fostering an environment rooted in respect urgency clear communication and appreciation. At Roadway we dont just move boxes we move lives and we do it with a commitment to making the experience remarkable for everyone involved. Key Objectives & Responsibilities Develop marketing strategy and marketing functions at Roadway Moving Design and deliver on KPIs across all marketing activities Oversee the day-to-day marketing activities Build a marketing team then drive through data-driven insights and results Proactively impact inbound marketing efforts and generate leads Define messaging positioning and go-to-market strategy targeting specific segments Create and deliver visionary and compelling customer-facing presentations collateral and product demonstrations used during the sales process Collaborate with operational team around major / minor service initiatives launches ensuring effective and ongoing relevancy in the market to drive demand generation and sales pipeline Partner with the sales team to distil key functionality and benefits into core marketing messages Drive creation of thought leadership content webinars and webcasts to evangelize our message Execute projects to improve SEO and web design to build pipeline Define and own the yearly digital marketing strategy & goals and partner with all departments to execute the overall marketing plan Manage internal team external agencies and own the key digital growth initiatives Manage and measure digital & social channels (SEM SEO Paid Social Social Affiliates Web Email etc.) and allocate budget for effective spend Deliver KPI performance reporting (quarterly yearly ad-hoc) and understand how to optimize & how they impact other marketing channels Conceptualize launch and optimize campaigns across multiple online channels to meet / exceed set objectives Note: The above description is not intended to be an exhaustive list of all duties responsibilities or qualifications associated with the job. All personnel may be required to perform duties outside of their normal responsibilities due to the nature of work performed to accomplish Roadway Movers mission. Prior Experience Required 10 years of B2C / D2C marketing experience with a mid to large size company Must have lead-generation marketing experience Expert in digital media paid ads and lead generation This candidate is a ahead of the curve with technology innovation AI and has experience with new and upcoming marketing trends Superb communication presentation and authentic storytelling skills Ability to lead marketing design PR and communication teams to deliver on projects Ability to craft compelling and succinct positioning messaging and differentiation Strong cross-functional collaborator Think strategically and analytically then follow through to execution with unyielding attention to details Results-oriented with a positive can-do attitude to get things done Thrive in a fast-paced environment with the ability to deal with ambiguity Understanding of CRO and analytical tools (Google Analytics Google Optimize etc.) Familiarity with a variety of digital platforms (email databases automation platforms APIs Shopify (or other e-comm). Compensation $200000-$300000 (base multiple competitive bonus structures). Note: The above description is not intended to be an exhaustive list of all duties responsibilities or qualifications associated with the job. All personnel may be required to perform duties outside of their normal responsibilities due to the nature of work performed to accomplish Roadway Movers mission. Roadway Movers Inc. is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws. This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Roadway Movers Inc. makes hiring decisions based solely on qualifications merit and business needs at the time. Key Skills Digital Marketing, Performance Marketing, B2B Sales, Marketing, SAAS, Growing Experience, Customer Acquisition, Multichannel Marketing, Affiliate Marketing, Team Management, Public Speaking, Lead Generation Employment Type: Full Time Experience: years Vacancy: 1 #J-18808-Ljbffr