Sr. Campaign Marketing Manager

Overview1 day ago Be among the first 25 applicantsAbout Us Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.Our opportunity Join Automation Anywhere, the leader in Agentic Process Automation (APA), and help shape the future of intelligent automation marketing. We’re looking for a hands-on, operationally minded Senior Campaign Manager to drive the execution of our B2B demand generation programs—from webinars and emails to performance tracking and cross-team coordination. You’ll be the operational engine that keeps campaigns running seamlessly across brand, digital, product marketing, and sales. You thrive in fast-paced environments, bring order to complexity, and know how to turn ideas into measurable results. If you’re ready to build, execute, and optimize campaigns that fuel growth in a company redefining what’s possible with APA—this role is for you.Who You’ll Report To This role reports to the Director of Campaigns & ABMLocation Remote role - ability to work within any U.S time zone You Will Make An Impact By Being Responsible For Campaign ExecutionLeading end-to-end webinar production including setup, speaker coordination, and live event managementWriting email copy for demand generation and nurture programsBuilding and maintaining campaign dashboards, reports, and performance insightsQA for all campaign elements to ensure flawless executionManaging the campaign calendar and communicating launch timelines to stakeholdersCross-Functional CoordinationPartnering with Marketing Operations to build campaigns with clear requirements and timelinesCollaborating with Brand to secure creative assets and maintain consistencyAligning with Product Marketing on messaging and contentWorking with Digital on audience targeting and list segmentationCoordinating with SDRs for lead follow-up, providing campaign context and assetsAnticipating and flagging risks early to keep campaigns on trackProcess OptimizationProviding feedback on campaign execution to improve workflows and trackingIdentifying gaps in data quality, reporting, and process efficiencyDeveloping and documenting standardized checklists, templates, and best practicesTeam AgilityJumping in where needed to ensure campaign delivery—whether building slides, writing assets, or troubleshootingThriving in a fast-moving, collaborative environment where flexibility and accountability are keyCommunicating proactively to keep stakeholders aligned and momentum strong when priorities shiftYou Will Be a Great Fit If You HaveBachelor’s degree in Marketing, Business, or a related field10+ years of experience in B2B campaign execution, demand generation, or marketing operationsProven ability to manage global webinar programs, including technical setup and live event logisticsStrong copywriting skills for email marketing with a focus on conversion-driving messagingWorking knowledge of marketing automation platforms and CRM systems (Salesforce preferred); able to analyze data and build performance reportsDeep understanding of demand generation metrics, audience segmentation, and data quality impact on campaign performanceSkilled at coordinating complex, cross-functional projects and partnering with sales/SDR teams for effective lead follow-upKnowledge of email deliverability best practices and compliance standards (e.g., GDPR)Exceptionally organized, detail-oriented, and resourceful; able to operate independently in a fast-paced environmentExperience in B2B SaaS or technology organizations preferred; familiarity with ABM strategies, ZoomInfo, Mutiny and analytics tools (e.g., Tableau) a plusYou Excel In These Key CompetenciesExecution Excellence: Operates with precision and accountability to deliver campaigns that drive measurable impact—embodying the same efficiency and intelligence that define Agentic Process Automation (APA)Adaptability: Navigates change and ambiguity with confidence, bringing structure, clarity, and forward momentum to complex initiativesCollaborative Communication: Builds trusted partnerships across teams, proactively aligning stakeholders and keeping execution on trackOperational Mindset: Thinks holistically about systems, processes, and data—understanding how each element contributes to performance and scalabilityAttention to Detail: Upholds the highest standards of quality and accuracy, ensuring flawless execution across every campaign touchpointThe base salary range for this position is $155,000 to $170,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.Ready to Revolutionize Work? Join Us. This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere. Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.Job Segment Or Keywords: SaaS, Campaign Marketing, Demand Generation, Agentic Process Automation, APA, B2B Software SolutionsBenefits And Perks You’ll AppreciateFlexible work schedule / remote rolesUnlimited Personal Time Off12 holidays off per year4 days volunteer time off per yearEligible for 4 company Achievement days off per yearVariety of health care and well-being benefitsPaid family/parental leaveWe are a designated “Best Place to Work” for 2 years in a row Learn more hereNewsweek’s Top 100 Most Loved Workplaces in America 2023 – Learn more hereAutomation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email recruiting@automationanywhere.com.At this time, we typically do not offer visa sponsorship for this position. Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee. #J-18808-Ljbffr